The Distinction List: 25 Trends for the New Era of Luxury

What will we covet next? A who-what-where report from the frontlines of luxury fashion, design, dining, and more.

01

THE SUMMIT OF EXCLUSIVITY: Limited-edition lines, such as Louis Vuitton’s Objets Nomades home and furniture collection, represent an increasing focus for high-end brands. With worldwide distribution more available than ever for a maison’s main lines, it’s no longer enough for price to confer exclusivity. Luxury houses dream up extra offerings characterized more by scarcity and whimsy than by simple cost. A standout from the 2025 Objets Nomades roster is the Kaleidoscope Cabinet (pictured below, left), produced with Brazil-based Estúdio Campana. More than two years of development went into the creation of this exquisite limited edition (there are only eight)—with time spent on everything from the gold-plated brass hinges to the curved bottom drawer. (The drawer was so difficult to achieve, it almost stymied the entire concept.) —Mark Ellwood

02

FASHION RESET: A changing of the guard electrified the runways for the Spring 2026 season. In Milan, Dario Vitale’s first solo outing for Versace mixed bold colours with slim cuts evocative of Gianni’s 1990s heyday, while at Gucci, Demna’s tribute to the label’s iconic motifs included maximalist interpretations of the horse bit and the GG monogram. From Paris, highlights included Jonathan Anderson’s modern take on the New Look at Dior; Pierpaolo Piccioli’s sculptural designs in a “neo gazar” fabric at Balenciaga; Michael Rider’s blend of French minimalism and preppy chic at Celine; and technicolour-bright pieces, inspired by an Ellsworth Kelly painting, from Loewe designers Jack McCollough and Lazaro Hernandez (the founders of Proenza Schouler). But few designers stirred more anticipation than did Matthieu Blazy, formerly of Bottega Veneta, with his debut collection for Chanel. On a runway themed to Coco Chanel’s love of astronomy, Blazy offered his interpretations of the house’s iconic codes, from menswear influences to textural tweeds and colourful feathers (see photo above). The overriding idea? Said Blazy, “I just wanted to have fun.” —Laurie Brookins

03

SENSE OF PLACE: Since its 2023 debut on the World’s 50 Best Restaurants list at number 37, Sézanne at Four Seasons Hotel Tokyo at Marunouchi has continued its rise. In 2025, it rocketed to the list’s number-​seven spot; it also holds three Michelin stars. Under chef Daniel Calvert’s direction, Sézanne is celebrated for its 12-course tasting menu highlighting seasonal Japanese ingredients. Calvert credits the restaurant’s success to an unwavering pursuit of excellence: “That’s what you strive to do—a little better every day.” —Degen Pener

04

ICONIC CHARMS: Grace Kelly and Elizabeth Taylor were photographed in the 1970s wearing Alhambra—the famed collection that Van Cleef & Arpels debuted in 1968—but today, as men increasingly embrace luxury jewelry, it might be NBA legend LeBron James, Olympic fencer Cheung Ka Long, or the Los Angeles Dodgers’ Miguel Rojas sporting the striking four-leaf-clover designs (tiger’s-eye style shown). The newest Alhambra examples showcase clovers of blue agate, while others include onyx, historically a talisman against negative energy. —L.B. 

1: The new Kaleidoscope Cabinet from Louis Vuitton’s Objets Nomades collection.
3: Morel mushrooms with white asparagus and roasted chicken sauce at Sézanne.

05

PERFECTLY POISED IN LONDON: Understated. Discreet. Refined. Four Seasons Hotel London at Park Lane exemplifies this era’s embrace of quiet luxury. The original Four Seasons in Europe, the London hotel celebrated its 55th anniversary in 2025 by earning three Michelin keys for the second year in a row, while its Yannick Alléno–helmed restaurant Pavyllon London retained its Michelin-​star honour. A collection of 18 recently renovated suites (some with terraces overlooking Hyde Park) feels like a sanctuary in the city, as does the spa, which offers treatments and wellness therapies ranging from a jet-lag massage and body brushing ritual to a holistic facial based on Chinese medicine techniques. The property shares its three-Michelin-keys distinction with its Four Seasons sister hotels in Megève, France; Athens (Astir Palace); Tokyo (Otemachi); and Paris (George V). —Pavia Rosati

06

AI HYPERCAR: In a sign of how artificial intelligence is entering the luxury auto world, the start-up Vittori unveiled its first hypercar, the Turbio, in October. Designed with the famed Italian firm Pininfarina, the vehicle features a sleek and sculptural silhouette derived from hundreds of AI-generated concept renders, and AI-powered 3D printing methods influenced the shape of the carbon-fiber and titanium chassis. Only 50 models will be made, produced in collaboration with Pininfarina. —D.P.

07

BRITISH WINE WINS: The bubble’s popped: French sparkling wine no longer retains its stranglehold after a series of upstart wineries bested Champagne’s finest at several contests—​​and those triumphant vintages are from England, where the terroir mirrors that of Épernay but the climate retains the crispness essential to superb fizz. Specifically, it was Nyetimber’s 2016 Blanc de Blancs Magnum that pipped four shortlisted candidates for the crown at the International Wine Challenge awards in September, the first time a wine from outside of Champagne has taken the title. Order a bottle or two of Nyetimber at Four Seasons Hotel Tokyo at Otemachi.
—M.E.

08

EAR CANDY: In a sea of on-the-go audio options, Bang & Olufsen’s Beo Grace wireless earbuds stand apart for their chic refinement and world-class sound quality. The striking earbuds with polished aluminum stems are remarkably lightweight—enough that each earpiece can rest on a flower petal. Even the pearl-blasted aluminum charging case is elegant and can stylishly sit on a valet tray when not in use. —Beau Hayhoe

Four SEasons London
5: Four Seasons Hotel London at Park Lane celebrated its 55th anniversary last year.

09

VINYL RENAISSANCE: Vinyl has serious staying power, as seen in the number of listening bars opening worldwide. To get that hi-fi, high-design experience at home, look to Wrensilva’s meticulously engineered record consoles, available in a variety of wood finishes, each one a statement piece. The San Diego–based company’s latest offering is the Wrensilva Larrabee Creator Edition M1 console, a limited-edition collaboration with the Grammy-winning mix engineer and Larrabee Studios owner Manny Marroquin. Built to integrate with Sonos audio systems, the console is a study in both striking good looks and remarkable sound quality. —B.H.

10

ULTRA PERSONALIZED: No other fashion company in the world is quite like NB44. Founded by Nicolas Bijan Pakzad, the invite-only, membership-based brand takes the personalization of luxury to the next level: Each quarter, it sends a custom-​built trunk (pictured below, left) of its stylish menswear to its clients, who include Wicked director Jon Chu, with each delivery tailored to the wearer’s lifestyle. Clients can purchase what they like and request any changes they desire, such as remaking a burgundy zip-neck sweater in navy with a shawl collar. —B.H.

11

HANDPICKED FOR HOME: If, like most style obsessives, you’re still mourning the demise of MatchesFashion.com, fret not: co-founder Tom Chapman, with his signature edgy, eclectic eye, is now running Abask, an online outlet specializing in home and design. The site epitomizes the search for exclusivity that remains a core driver for luxury. It features 2,000 or more handpicked treats, both antique and contemporary, as well as its own reissues of design classics from the likes of NasonMoretti, the Murano-based glassworks. This season’s particular focus: Japanese makers. Take your pick between Kyoto-based Seikado, renowned for exquisite pewter for almost 200 years; Kagawa-based Mori Glass, including the studio’s striped tumblers (pictured below); and the Tokyo-based contemporary home line Thursday Furniture, among others. —M.E. 

12

EFFERVESCENT AND LOW ALCOHOL: Move over Aperol. There’s another spritz in town. And in 2025, it took over the world. The Hugo Spritz is an invigorating form of floral refreshment born of the Italian Alps—an assemblage of St-Germain elderflower liqueur, Prosecco, fresh mint, lime, and soda. Though it was initially conceived 20 years ago, the Hugo is surging in popularity now, thanks in part to today’s no- and low-alcohol movement (see “Zero Proof, Full Flavour”). The ginger-tinted drink retains body and flavour while having half the alcohol content of a typical martini. —Brad Japhe

10: NB44’s special delivery: a custom-built trunk packed with a new seasonal wardrobe for the client.
11: Striped Mori Glass tumblers at Abask.

13

SUNNY DIAMONDS: The ubiquity of lab-grown diamonds has had a ripple effect on the fine-jewelry industry: Retailers are seeing rising interest in natural coloured diamonds that stand out among look-alike icy white cultured stones. In-demand hues include warm whites, ambers, and yellows—the last a favourite and a focal point of the new Talk to Me, Harry Winston collection. Among the pieces from this series is a ring highlighting a 5.02-carat, pear-shaped yellow diamond, as well as 26 pear-shaped and round brilliant diamonds, set in 18-karat yellow gold and platinum. The message is clear: in a market flooded with sameness, rarity and uniqueness still rule. —Victoria Gomelsky

14

SPLENDOUR IN SPAIN: In 2025, Four Seasons garnered the most property rankings on the latest World’s 50 Best Hotels list, which also named the company the “most admired hotel group” in the world. A remarkable seven Four Seasons properties were lauded across the full list (with extended rankings 51 to 100), including Four Seasons Hotel Madrid. Opened in 2020 as part of the Centro Canalejas Madrid complex, the hotel stands in the heart of Madrid’s historic city centre—now revitalized with galleries, boutiques, and cafés—and serves as a beacon of the neighbourhood’s transformation. On the seventh-floor roof terrace sits Dani Brasserie, where Michelin-starred dishes by chef Dani García mix Spanish and Andalusian flavours, and visitors and Madrileños alike take in the panoramic views, appreciating the city’s past and present. —Julie Pham

15

KNITTED AND FITTED: Nothing says “quiet luxury” quite like chic knitwear, be it cashmere or a fine merino wool. And few names in the space do knitwear better than N. Peal, established as a men’s haberdashery in London in 1936. In 2025, the brand teamed up with actor and travel-​show host Stanley Tucci for a capsule collection of irresistible pieces, from cashmere quarter-zips and superfine silk-blend polos to cashmere-and-silk bird’s-eye jacquard ties. —Tres Dean

16

THE ARTISANAL DIFFERENCE: In 2018, Johann Rupert, the chairman of Richemont, co-founded the nonprofit Michelangelo Foundation with an express mission: to champion craftsmanship of all kinds. Makers were to be celebrated, and their skills propagated. So, the foundation launched Homo Faber—a pop-up exhibition, held regularly in cities like Venice and Seville, that showcases artisan works. Now, it’s offering an always-on option: a series of handy craftsmanship-oriented guides to different cities on the Homo Faber website. The 11-stop itinerary for Florence, for example, features everything from the perfumer Aquaflor to the workshop of Daniele and Letizia Traversari, fourth-generation mosaic makers with a particular aptitude for portraiture. —M.E.

15: Stanley Tucci wearing pieces from his capsule collection for N. Peal.

17

MECHANICAL LEAP: Ahead of 2025’s Watches and Wonders fair in Geneva, speculation about Rolex’s upcoming debut buzzed across social media. When the company officially revealed the Rolex Land-Dweller—its first entirely new model since 2012—the excitement proved justified. The watch features a slim, vintage-inspired case paired with an integrated flat-link bracelet, marking a fresh aesthetic direction. More important, the timepiece holds Rolex’s groundbreaking Dynapulse escapement, a new mechanism that governs the transfer of energy from the mainspring to the hands. Watch insiders have praised the robust and efficient movement as a game-changer precisely because it reaffirms that mechanical innovation can be pushed to new heights. “An accomplishment like this happens every couple hundred years,” says Paul Boutros, the head of watches for the Americas at the auctioneer Phillips. “It’s revolutionary.” —V.G.

18

CULTIVATING EDEN: Through his five-year-old lifestyle brand Flamingo Estate, former advertising executive Richard Christiansen has somehow made regenerative agriculture downright glamourous. In 2025, he took it to new heights. Think collaborations with chefs such as Alice Waters and Evan Funke to guest-curate Flamingo Estate’s coveted produce boxes; limited-edition jars of pickles dreamed up with Pamela Anderson; and a steady stream of swoon-worthy skincare, soaps, and standout candles like the decadent Prinsesstårta (pictured below, left), inspired by San Ambroeus’ iconic Principessa cake. Nestled in the hills of Los Angeles, Flamingo Estate crafts everything using organic ingredients grown at more than 140 regenerative farms—proving that sustainability can, in fact, smell amazing. —D.P.

19

PICKED AT THE PEAK: Amid all the tweezer-y ornamentation and pageantry of fine dining, there is ultimately nothing more luxurious than a piece of perfectly ripe fruit. Consider Tomat, a Los Angeles farm-to-table restaurant near LAX, where the most succulent thing on chef Harry Posner’s menu might be a pastel green slice of arava melon, harvested at Weiser Family Farms, that he caps with a few pieces of white strawberry kimchi and droplets of sesame oil. At Ki, in L.A.’s Little Tokyo neighbourhood, chef Ki Kim occasionally winds down his Michelin-starred Korean tasting menu by slicing up a ripe and just-right summer peach and dusting it with lime zest. “When the fruit itself tastes that good,” Kim says, “there’s no need for much else.” —Jeff Gordinier 

20

CARRY THE DAY: Fashion is offering an alternative to the quotidian canvas tote, something a little more luxurious: the leather tote as an everyday carryall. The bag of the moment? Superstar designer Willy Chavarria’s signature, genderless W Tote bearing a bold “W” topstitched across its front and back panels. —T.D.

21

THE NEW GILDED AGE: Gold, if you haven’t noticed, is on a tear. In October, the precious metal’s price topped $4,000 an ounce for the first time. While the rising cost of the material has rattled the fine-jewelry industry, consumers appear undeterred and are leaning even harder into gold despite—or perhaps because of—its soaring value. Pieces of the moment include David Yurman’s 18-karat gold Sculpted Cable bangle bracelet.  —V.G.

22

ALL THINGS GREAT AND SMALL: Perhaps Goldilocks was wrong when she settled for that just-right-sized bed. Across design culture today, a rule-breaking focus on playing with proportion is afoot, from the goofily gigantic to the endearingly Lilliputian. In the latter camp, several British makers offer custom miniatures of iconic architecture, from Mulvany & Rogers to Chisel & Mouse, which recently released a mini Thomas Jefferson Memorial to coincide with the 250th anniversary of the United States in 2026. In September, zeitgeist-surfer Marc Jacobs partnered with white-hot artist Anna Weyant for a pop-up installation during New York Fashion Week, where the pair created a life-size, dollhouse-like landscape. Visitors could meander through, enjoying such outré details as an oversize two-headed teddy bear. —M.E.

23

LUMINOUS INNOVATION: Sweet Chemistry and Knesko are redefining skincare with distinct, science-backed approaches. Sweet Chemistry face products feature the brand’s proprietary Matrikynes complex, a mix of bioactive peptides found in upcycled bovine bones, to boost skin density and hydration and reduce fine lines. Meanwhile, GemClinical Technology infuses gemstone particles into Knesko’s decadent treatments to stabilize active ingredients like CoQ10 and vitamin C and to help activate the body’s chakras, or energy centers. The Knesko collection includes the Diamond Radiance Collagen Face Mask, which is used in the signature facial at the Beverly Hills Spa at Beverly Wilshire, A Four Seasons Hotel. —Elycia Rubin

24

EPICUREAN EXCELLENCE: The same year that French haute cuisine was crowned the best in the world at the biennial Bocuse D’Or chef competition (in 2025), two redoubts of haute gastronomie retained their three-Michelin-star rankings: Le Cinq at Four Seasons Hotel George V, Paris, and Caprice at Four Seasons Hotel Hong Kong. At Caprice—a temple of opulence with dazzling Czech crystal chandeliers, a glass catwalk, and stunning views of Victoria Harbour—the central open kitchen is where the culinary magic happens, with chef Guillaume Galliot and team leaning into luxurious ingredients; think blue lobster from Brittany, Alaskan king crab, and Japanese Saga beef. The wine list is extensive, as is the selection of cheeses at Caprice Bar. —Nicola Chilton

25

LIQUID ARTISTRY: In 2025, three establishments at Four Seasons were honoured by the World’s Best 50 Bars list: Virtù at Four Seasons Hotel Tokyo at Otemachi (renowned for the use of Japanese produce with French spirits); Argo at Four Seasons Hotel Hong Kong (noted for its innovative ingredients); and BKK Social Club at Four Seasons Hotel Bangkok at Chao Phraya River, which excels not just because the drinks are outstanding but also thanks to storytelling. BKK Social Club’s latest narrative-driven menu takes inspiration from all things Mexico, with creations like the Frida Kahlo (with Michter’s Bourbon, lavender-infused maple syrup, and coconut) and the Lucha Libre (a Michelada-style highball). “Each drink tells a part of Mexico’s story,” says Philip Bischoff, beverage manager at the Bangkok hotel (which the 2025 World’s 50 Best Hotels list named the second best on the planet). —Vincent Vichit-Vadakan 

What to Do in Madrid: A Fashion Insider on Where to Eat, Shop, and Be Inspired

Alejandra Alonso Rojas weaves a global heartbeat into all of her designs. Born in Madrid, she trained at some of the world’s most prestigious design schools, including London’s Central Saint Martins and New York’s Parsons School of Design, before opening her eponymous studio in Manhattan. “The landscapes, culture, and energy of Spain breathe life into my work. Artists like Dalí and Picasso inspire the vibrant colours and emotional depth in my creations,” says Alonso Rojas, who also celebrates the women in her family for instilling in her an appreciation for handcraft, from leather and knitwear to fine Camariñas lace. 

Here, she discusses essential things to do in Madrid, which will always remain a favourite destination.  

Alejandra Alonso Rojas
“Travel is integral to my design work. It expands my perspectives,” says Alonso Rojas, wearing one of her designs. Photograph by Anastasiia Duvallié.

Shop

Boutique Browsing: “I recommend the Malasaña and Chueca districts for unique boutiques and artisanal shops. The Barrio de Salamanca offers luxury shopping [that] feels more personal compared to typical tourist spots. El Rastro is a very special place where you can find true antique gems.”   

Recharge

El Retiro Park
Palacio de Cristal conservatory in El Retiro Park. Photograph by Sanguer / Adobe Stock.

El Retiro Park: “Its lush greenery and tranquil atmosphere offer a peaceful retreat from the city bustle, inspiring a sense of calm and reflection. The beauty of nature boosts my creative energy.”  

Museo Nacional, Thyssen Bornemisza
Photograph courtesy of Museo Nacional Thyssen-Bornemisza.

Museo Nacional Thyssen-Bornemisza: “[It] features an impressive collection of paintings from the Renaissance to the modern era, showcased in a stylish former palace. Some favourites [of mine] include Self-Portrait Wearing a Hat and Two Chains, one of Rembrandt’s finest self-portraits, and The Annunciation Diptych by Jan van Eyck.” 

Eat and Drink

Dani Brasserie
The beguiling interiors of Dani Brasserie.

Dani Brasserie: “At Four Seasons Hotel Madrid, I find Dani Brasserie particularly enchanting. Chef Dani García’s culinary creativity is impressive, providing a unique dining experience that perfectly aligns with the hotel’s luxury. But don’t just stop at Dani Brasserie: I highly recommend saving some time to check out his other restaurant, Leña, which focuses on smoke-infused steaks.”  

Café de Oriente: “The view of the Royal Palace enhances a serene morning coffee. It’s an ideal spot for contemplation and inspiration. Other good [casual] spots around the city are La Cueva de 1900, Toma Café, and Pan de Lujo.” 

Bodega Ardosa
Bodega de la Ardosa is a classic tapas bar.

Bodega de la Ardosa: “For really good tap vermouth—very typical in Madrid.” 

Chocolatería San Ginés: “Amazing hot chocolate with churros.”  

Exterior of flatiron-syle building in Madrid
Four Seasons Hotel Madrid is centrally located in Plaza de Canalejas, where you can spot some other notable landmarks also seen in “Money Heist.”

The Future of Travel: What 2025 Has in Store

Experts are saying that 2025 is the year that international travel makes its full-fledged, post-pandemic comeback – but the travellers themselves have changed. As the world continues to reset, travel trends indicate discerning globetrotters are recalibrating the whys behind their travel. They’re once again packing their bags with excitement and anticipation, but they’re doing it now with even more intention and purpose behind how and where they’re planning to go. With these sensibilities in mind, here are some of the top luxury travel trends for 2025 predicted to define the new year.

Eco-friendly accommodations

Travellers are more thoughtful than ever about their impact on the environment, mindful of their own carbon footprint and looking to stay at properties that embrace sustainable practices. This includes looking for accommodations that use renewable energy and practice water conservation, as well as offer more plant-based meals on their menus and the option to use bicycles for sightseeing instead of cars.

Built with all local materials and outfitted with solar panels that provide 80% of the property’s electricity, Naviva®, A Four Seasons Resort Punta Mita, México, offers sustainability with style. Designed to complement the area’s natural biodiversity, the Resort’s bungalow-style luxury tents and other structures were designed to fully integrate with the surrounding 19 hectares (48 acres) of forest and animal habitats so that they could continue to thrive. Here, you can connect to nature through experiences such as nocturnal forest bathing, a personalized temazcal ceremony designed to cultivate gratitude, and for the more adventurous, a three-day freediving breathwork workshop. Featuring just 15 secluded tents that blur the lines between the natural and man-made worlds, this adults-only resort invites you to embark on a journey of self-discovery and adventure in a distinctly Four Seasons way.

Indulge in nature in Naviva

Surrounded by an old coconut grove and other dense tropical greenery left in its natural state, Four Seasons Resort Koh Samui has an environment-first philosophy that is part of its foundational belief system. Recycling and composting is a given; fish, fruit and vegetables are locally sourced and organically grown, boosting the local economy and keeping the transportation to a minimum; and the property’s in-house biologist works to conserve surrounding coral reefs and rehabilitate stranded crabs. Dive into the area’s turquoise waters and catch a glimpse of these stunning reefs for yourself or pay a visit to a nearby elephant sanctuary to learn more about local conservation efforts. Whether it’s just the two of you or the whole family, the Resort’s spacious villas and Private Residences provide idyllic seaside sanctuaries to take it all in.

Connect to the wonders of Koh Samui

Authentic and local experiences

Beyond simply sightseeing, zeroing in on what makes a particular place unique and experiencing it first-hand is a priceless souvenir. By forging relationships with those who live and work in the community, you can form lasting connections to a place and its people. This kind of experiential travel is at the top of the list for many modern travellers who want to go beyond what lies just at the surface.

Tucked into the city’s peaceful Higashiyama district, Four Seasons Hotel Kyoto is itself a living part of the city’s history. The property’s stunning Shakusui-en pond garden, home to turtles, ducks and herons, was once part of a 12th-century villa created during the Heian period, the peak of Imperial Japan. Today, it’s the centerpiece of guests’ experiences at the Hotel. Wander its soul-inspiring, meandering paths on your way to the tea house for a private tea ceremony, or spend an evening sipping Kyoto sake on the terrace at Fuju as koi swim by. Elevate your experience even further with a private dinner by the pond or a tasting session to sample three kinds of sake or Japanese whisky.

Experience the serenity of Kyoto

From a fiery flamenco show to a relaxing, one-bite-at-a-time tapas tasting tour, Four Seasons Hotel Madrid shares the heart and soul of what makes the Spanish capital city special. Located in the Centro Canalejas near shopping, arts and historical districts, Madrid’s rich and vibrant history comes alive through private immersive tours for guests led by passionate, storytelling locals. And you don’t have to go far to experience the city’s acclaimed culinary scene: Michelin-distinguished chef Dani García’s namesake restaurant Dani Brasserie is located on the Hotel’s scenic rooftop, providing authentic and innovative Spanish cuisine along with unbeatable city views.

Taste the flavours of Madrid

Family and small group travel

Intimate groups of like-minded friends or family members are travelling together more than ever, amplifying their travel experience with their own built-in community. They’re looking for incredible destinations with memorable experiences geared to small groups to make their trip feel curated and one-of-a-kind. As one of the biggest travel trends, travelling with a group can take a variety of forms, from outdoor adventures with friends to multi-generational vacations.

With seaside villas sized for families and friends, Four Seasons Resort The Nam Hai, Hoi An, Vietnam, is a beachy base camp well-suited to all of your group’s needs. Introverts can spend the afternoon on the sunny, private terrace or venture to The Heart of the Earth Spa for a relaxing Nam Hai Earth Song treatment, while those more active can kayak around the nearby Cham Islands or take a day trip to walk the lantern-lit streets of the nearby ancient river city of Hoi An Ancient Town, a UNESCO World Heritage site.

Meet family and friends in Hoi An

Located on the Athens Riviera on the tip of the Vouliagmeni peninsula, Four Seasons Astir Palace Hotel Athens offers that rare travel sweet spot: privacy and seclusion without sacrificing easy access to the area’s not-to-be-missed sights. Small parties can take a day trip to the Acropolis and Athens’ historic city centre, just a half-hour away; or take a luxury boat tour to nearby islands Hydra and Spetses, where they can all swim in the clear blue waters and then share plates of shrimp saganaki at a local seafood tavern. Whatever your group is interested in, the concierge team can help you plan an itinerary that will make everyone happy.

Find your groove in Athens

Off-the-beaten-path destinations

For those who have already seen it all, or who simply want to truly get away from crowds, travelling to destinations that aren’t on everyone else’s radar is becoming more popular, even if it means going that extra mile to get there. According to Skift Research, 70% of American millennial and Gen Z travellers report seeking out experiences that their family and friends have likely not thought of. In China, that figure rises to 90%.

Located on its own peninsula where the jungle meets the ocean, Four Seasons Resort Tamarindo, México, is a getaway that captures the spirit of wildness all around. With dramatic cliffs that drop into the ocean and pristine beaches lined with verdant jungle, the property is a magical private world waiting to be explored. With relaxing fishing trips with locals, whale watching excursions and private yoga sessions on the beach, this is the perfect place to slow down and do a natural reset. In such a secluded destination, Four Seasons offers an ideal home base.

Uncover the unexpected in Tamarindo

Only 40 minutes from London, surrounded by hundreds of acres of tranquil English countryside, Four Seasons Hotel Hampshire offers a serene escape that’s truly away from it all. Housed in an 18th-century manor, you’re invited to step back in time and into nature with activities such as fly-fishing, carriage rides and birdwatching for a peaceful retreat you’ll cherish forever. For a “Downton Abbey”-esque experience, you can even picnic in the Hampshire countryside after a boat ride through the Basingstoke Canal that runs through the Hotel’s grounds.

Explore the countryside in Hampshire

Interest-based travel

Purposeful, curated experiences catering to travellers’ special interests and passions will continue to grow in popularity, and the travel industry is taking on a more individualized approach to meet its guests’ needs. At Four Seasons, this tailored approach has been a cornerstone of the brand’s philosophy since the beginning.

Nature and animal lovers who want to really experience something unique will find a variety of once-in-a-lifetime experiences in the Serengeti. Located in the heart of a wildlife reserve adjacent to a herd of elephants’ favourite watering hole, Four Seasons Safari Lodge Serengeti offers unique opportunities to see these majestic animals from your private balcony. There are also daily game drives into the renowned Serengeti National Park to spot the rest of the Big Five animals – lions, leopards, rhinos and buffalo – and sunrise balloon rides that float above the savannah, followed by a Champagne breakfast. Complement your time spent out on safari with a private dinner overlooking the watering hole or a treatment inspired by ancient local rituals at the Spa.

Follow the animals in the Serengeti

Culinary enthusiasts can learn about the nuances of Sicilian flavours and cuisine first-hand at San Domenico Palace, Taormina, A Four Seasons Hotel. Originally built as a convent in the 14th century on a rocky promontory, here you can sip Prosecco at Bar & Chiostro at sunset while taking in the magnificent, sweeping views of the Ionian Sea below. For something further afield, the Hotel can arrange for you to soar away in a helicopter for a private dinner in a vineyard in the shadows of the island’s famous volcano, Mount Etna.

Sample Sicilian cuisine in Taormina

Making the journey the vacation

In a flashback to the days of glamorous Pullman trains and white-glove service – when travel itself was a luxury – that same elevated spirit of “getting there is half the fun” has reemerged, with as much emphasis on the mode of transport as on the destination itself. And Four Seasons is leading the way.

With just four dozen buttery, handcrafted Italian leather seats that transform into beds and well-appointed common areas, plus on-board experts and the same impeccable service you expect on the ground, Four Seasons Private Jet Experience journeys provide the ultimate travel experience for discerning travellers ready to take on the world in high style and comfort. Upcoming journeys include the popular and recently re-imagined World of Adventures 2026 itinerary, with stops to see the elusive mountain gorillas in Rwanda, the souks of Marrakech and the remote Galápagos Islands, and the brand new Grand Horizons 2026, a 24-day journey landing in nine spectacular global destinations, from Mallorca and Lisbon to Napa Valley.

Explore the world aboard a private jet

Set sail on an unforgettable voyage with Four Seasons Yachts, where life at sea transcends expectations. With roomy, well-appointed luxury suites and impeccable on-board dining, the fabulous ports of call found on each curated voyage – which dock in scenic places such as Monte Carlo, Positano and Valletta – feel like a bonus to an already perfect trip. A small number of passengers keeps the ambiance intimate and allows for a 1-to-1 staff-to-guest ratio to ensure every wish is granted.

Embark on your next great adventure 

YOUR JOURNEY BEGINS HERE

How will you travel in 2025?

Serengeti sky

Set-Jetting With Four Seasons: From “The White Lotus” to “The Dark Knight”

Film has always had a way of sucking us into its (un)reality: Its stories stimulate emotion, its visuals titillate the senses. Recent research found that nearly two-thirds of travellers have considered planning a trip to a place they’ve seen in a film or TV show; 39% have actually booked a journey to a destination after seeing it on-screen – luxury travel (strongly) included.

Of course, travellers across generations have booked trips to the backdrops of favourite novels (think the Bath of Jane Austen’s “Persuasion”) or even paintings (like Monet’s Giverny gardens). But set-jetting to film and TV sites continues to gather momentum as a means of placing ourselves within the fantasy of our favourite storylines – with a little main character energy added for ourselves.

If you’re planning a vacation and find yourself wondering where was “The White Lotus” filmed, look no further. At Four Seasons, you’ll find plenty of opportunities to create some scene-stealing moments of your own.

Check into “The White Lotus” in Maui and Taormina

Actress Jennifer Coolidge cemented her place in TV history as Tanya McQuoid, the globe-trotting fan of the fictional White Lotus hotels and resorts, and guests at Four Seasons Resort Maui at Wailea and San Domenico Palace, Taormina, A Four Seasons Hotel, can walk in her footsteps.

At Four Seasons Resort Maui at Wailea, where Season 1 of “The White Lotus” was filmed, you’ll quickly come to understand why Maui is a must-visit destination for adventure seekers, relaxation enthusiasts and foodies alike.

From the moment you set foot onto the pristine shores of Maui, you’re enveloped in a world of endless possibilities: Watch the sun rise from the summit of Haleakalā at 9,740 feet above sea level, or embark on an underwater adventure to explore vibrant coral reefs with battery-powered scooters. For a truly breathtaking experience, take to the skies on a private helicopter tour and behold the island’s lush landscape and vibrant blue waters from above. When it’s time to unwind, retreat to a private cabana surrounded by the stunning artwork of famed photographer Gray Malin, where you can lounge all day or swim to the edge of the adults-only infinity pool.

Enjoy a relaxing vacation in Maui

Season 2 of “The White Lotus” was filmed at San Domenico Palace, Taormina, A Four Seasons Hotel, the perfect seaside backdrop for taking the inherent romance of Italy and infusing it with an air of drama and intrigue. A former 14th-century convent perched high on a cliff above the Ionian Sea, San Domenico Palace feels like a Sicilian dream. It’s also where you’ll find some of Sicily’s best-kept hidden gems. Enjoy a private helicopter ride around Mount Etna, take an insider’s tour of Noto with celebrated designer Samuele Mazza, or pay a visit to the medieval village of Castiglione di Sicilia to taste exceptional wines produced from the area’s fertile volcanic soil – just like Cameron, Daphne and Ethan did.

Experience the romance of Taormina

Channel “Emily in Paris” in Cap-Ferrat and Paris

“Emily in Paris” is filmed in picturesque settings all around the city, but some of the locations might look familiar to fans of Four Seasons. Grand-Hôtel du Cap-Ferrat, A Four Seasons Hotel, played a role in Season 2, and Four Seasons Hotel George V, Paris, in Season 3.

Nestled within the pristine enclave of Saint-Jean-Cap-Ferrat on the captivating Côte d’Azur, Grand-Hôtel du Cap-Ferrat, A Four Seasons Hotel, offers a retreat steeped in history. What was intended as a romantic getaway for Emily Cooper transforms into an enchanting escapade with her closest companions.

Here, surrounded by the timeless allure of the French Riviera, cherished memories are made: Take the glass funicular down the hillside to the legendary Club Dauphin and savour breathtaking views from the seawater pool. Indulge in the simple pleasure of toasting French rosé wine, followed by an enlightening astronomy lesson under the starry sky, courtesy of a world-renowned planetary scientist.

Relax in style in the French Riviera

Meanwhile, in Paris, Emily finds herself staying in the iconic Eiffel Tower Suite at Four Seasons Hotel George V, Paris – with her boss. But that’s the joy of Paris: You can experience the City of Lights in the most rewarding way with colleagues, with friends or by yourself.

After marvelling at the city’s beauty in complete privacy from your panoramic terrace, stroll down to one of the Hotel’s three restaurants – with five Michelin stars among them – and relish an unforgettable meal.

Stay in an iconic Paris hotel

Steal a scene from “Money Heist” in Madrid

In the Emmy-winning Spanish series “Money Heist,” Season 5 shines a spotlight on Four Seasons Hotel Madrid as well as on Dani – its elegant and dynamic brasserie.

Just as the Professor meticulously plans his heist, Dani García’s Michelin-starred dishes and casual Spanish cuisine are crafted with precision and passion. From tantalizing tapas to lavish main courses – including foie gras spread with cherry gravy and Kombujime lobster in green pepper sauce – each dish at Dani is a masterpiece.

Whether you’re looking for some respite from the everyday hustle or are heading off for a special weekend away, enhance your stay with the Hotel’s gourmet tapas experience. Immerse yourself in the vibrant culinary scene of Madrid as you visit five tapas bars with a knowledgeable culinary tour guide, uncovering a blend of cuisine and live entertainment at every stop.

Enjoy Michelin-starred cuisine in Madrid

Stay in the hotel were “Pretty Woman” was filmed

Just like Edward and Vivian, you can embark on your own romantic getaway in the heart of Los Angeles. Beverly Wilshire, A Four Seasons Hotel, which served as the film’s main setting, offers a “Pretty Woman” for a Day package that promises an unforgettable experience.

Start with a behind-the-scenes tour of Rodeo Drive’s famous fashion houses, where you’ll be welcomed with open arms, unlike Vivian’s earlier encounter in the film. Guided by your personal wardrobe consultant and stylist, you’ll prepare for an exclusive evening at THE Blvd, where the executive chef will prepare special menu items inspired by the film. Round-trip transportation in a Mercedes Sedan ensures that your experience is pure Hollywood glamour. To further treat yourself, unwind with a couple’s massage at the Hotel’s award-winning Spa.

Enjoy the food and fashion of Beverly Hills

Walk in the footsteps of “The Dark Knight” in Hong Kong

On your arrival at Four Seasons Hotel Hong Kong, be sure to look up at the IFC tower that houses the Hotel – in “The Dark Knight,” Batman dives from the top to capture his foe.

Like director Christopher Nolan, you can capture unexpected visions of the city with a stay at Four Seasons. Aboard the Aqualuna Harbour Cruise, watch the city’s glittering skyline at night from Victoria Harbour. Journey from the Central Ferry Piers back to the Hotel and take a seat at Lung King Heen, the world’s first three-Michelin-starred Chinese restaurant. There, Chef Chan Yan Tak will present an eight-course tasting dinner. Afterward, retreat to your suite to relax next to the same views as Batman.

Take in inspiring views in Hong Kong

Explore Istanbul like Charlie’s Angels

If you watched the 2019 reboot of “Charlie’s Angels,” you may have spotted the grandeur of a century-old landmark. At Four Seasons Hotel Istanbul at Sultanahmet, the Angels saved the future of the world surrounded by the city’s storied past.

You too can step into the timeless elegance of the Hotel – without the weight of the world on your shoulders – at Süreyya Teras Lounge.

From the moment you arrive, you’re transported to a place where every corner tells a story and each sense is engaged. Lounge in the courtyard surrounded by the fresh scent of fragrant herbs or take a leisurely stroll to the iconic Blue Mosque.

Away from the Hotel, uncover Istanbul’s rich cultural tapestry on an exclusive Beylerbeyi Kuzguncuk Kanlica tour. Step off the beaten path and into the heart of this vibrant city as you discover unexpected neighbourhoods. A local guide will take you to the Asian side of Istanbul, sharing fascinating stories along the way, in the comfort of a private luxury minivan with a personal driver. Together, you can capture the beauty of Istanbul’s diverse landscapes and architectural wonders with your camera.

Experience history in Istanbul

Take a girls’ trip to the Bahamas inspired by “The Other Woman”

Like Emily Cooper’s trip to the French Riviera, “The Other Woman” is ultimately a story about female friendships and bonds. Serenity, it turns out, isn’t a distant dream when you have more in common with the people around you than you think – especially with a stay at The Ocean Club, A Four Seasons Resort, Bahamas, where part of the movie was filmed.

In a secluded beachfront setting, relax in the privacy of your room with captivating views of the sea and the sky. Your oceanfront sanctuary comes with direct access to a private beach and azure waters.

Unwind together in the Bahamas

YOUR JOURNEY BEGINS HERE

Plan a vacation inspired by your favourite movie or TV show.

Expansive beach

European Restaurants and Bars You Have to Try This Summer

Embark on a culinary journey this summer that spans an entire continent. From a one-of-a-kind cocktail named after the famous island ferry in Istanbul to two distinct chocolate confections even a connoisseur of the savoury can’t resist, these European restaurants and bars invite you to explore a curated list of cocktails, signature dishes and sweet treats dreamed up by award-winning Four Seasons chefs and mixologists to welcome summer with open arms.

Toast to warmer weather with exclusive cocktails that reflect the season, relish the flavours of summer coming alive in an array of savoury dishes from both land and sea, and indulge your sweet tooth with desserts that blend refinement with gastronomic delight.

Refreshing European cocktails

CHEERS TO SUMMER AT MZSA, LE BAR DES BERGUES AND SÜREYYA TERAS LOUNGE

Settle in at MÚZSA at Four Seasons Hotel Gresham Palace Budapest with a Sunglow, a gem of a cocktail reminiscent of the sun itself with its golden hue, or sip a frothy Tender Blossom, ruby red from hibiscus and zingy from notes of ginger at Le Bar des Bergues at Four Seasons Hotel des Bergues Geneva. Keep the jewel-toned theme of summer going with an Ada Vapuru – available at Süreyya Teras Lounge at Four Seasons Hotel Istanbul at Sultanahmet – that reflects the breezy charm of cruising the Marmara Sea in summertime and delivers a burst of citrusy flavours.

SIP REFRESHING COCKTAILS AT THE BAR AT WILD CARROT, ATRIUM BAR AND AVRA

Looking European cocktails that are a bit more traditional? The Legendary Negroni at The Bar at Wild Carrot at Four Seasons Hotel Hampshire boasts sweet vermouth to offset the bitterness of citrusy gin. Over at Four Seasons Hotel Firenze, silver tequila and butterfly pea tea come together in a dance for your taste-buds in Atrium Bar’s Legacy cocktail. The vivid sapphire colour resonates with the kind of clear blue summer sky you can only find in the Italian countryside.

At Four Seasons Astir Palace Hotel Athens destination bar Avra, cocktails are the language of choice. “We love a good drink,” says Bar Manager Manon Kapfer, “and we love sharing beautifully crafted cocktails with other enthusiasts.” Experience the art of fine drinking with a gin-based Martinez, one of the bar’s Ultimate 24 Avra Classic Cocktails. This special menu showcases 24 classic cocktails accompanied by the stories of the bartenders whose careers they’ve shaped.

Innovative European Dishes

TASTE THE FLAVOURS OF EUROPE AT OCAKBAŞI, MEI UME AND LE CINQ

Summertime in Istanbul means Turkish grilling traditions are on full display at Ocakbaşi (Turkish for “fireside”) in the form of a Mixed Kebab Platter – best enjoyed alongside sun-soaked views of the Bosphorus Strait from the restaurant’s terrace at Four Seasons Hotel Istanbul at the Bosphorus.

Warmer weather also means warmer waters, and ocean-fresh seafood takes centre stage at Four Seasons Hotel London at Tower Bridge. Discover the complexity of a single ingredient with Lobster Two Ways – a Mei Ume signature. Lobster Tail Sashimi and Lobster Soup converge for the ultimate in dual flavour profiles.

At Four Seasons Hotel George V, Paris, Michelin-starred Le Cinq’s Executive Chef Christian Le Squer has reinvented a dish from his childhood that’s perfect for summer dining: Line-Fished Sea Bass with Caviar and Buttermilk. He says his goal is “to get emotions going so that guests feel the love that I have for what I create” – just like his maman would do.

SAVOUR LOCAL PRODUCE AT DANI, ZELO AND PRINCIPE CERAMI

If you’re in the mood for something chilled, cool off with Nitro Tomato and Green Gazpacho at Dani at Four Seasons Hotel Madrid, an Andalusian specialty developed by celebrity chef Dani Garcia. Known for their sweet, yet nutty flavour, cerfoglio roots offset the gaminess of tender lamb in Zelo’s Lamb Chicory with Cerfoglio Roots at Four Seasons Hotel Milan, where Executive Chef Fabrizio Borraccino serves up thoughtful Italian cuisine.

End your savoury summer journey at Michelin-starred Principe Cerami at San Domenico Palace, Taormina, A Four Seasons Hotel, and delight in the classic flavours of bright asparagus and black summer truffle, both quintessential elements to their succulent quail dish.

Must-try summer desserts

INDULGE IN SOMETHING SWEET AT ZAFFERNO, LE CAP AND O JAPONÊS

For chocolate lovers, both the Torroncino & Gianduja at Zafferano at Four Seasons Hotel Baku and Le Cap’s Crispy Chocolate and Hazelnuts at Grand-Hôtel du Cap-Ferrat, A Four Seasons Hotel are must-tries. These refined creations are far from the too-sweet variety you’ll find elsewhere. As Executive Pastry Chef Pierre-Jean Quinonero from Cap-Ferrat explains in his unique approach to dessert philosophy, “I like to put modern spins on things, maximizing visuals and minimizing sugar.”

And while it may be on a different continent entirely, be transported to Japan with O Japonês’s authentic Mochi Ice Cream Trio – with flavours such as yuzu, matcha and chocolate offering a cool refuge during warm summer nights spent at Four Seasons Hotel Ritz Lisbon.

TREAT YOUR TASTE-BUDS AT PAVYLLON LONDON AND COTTOCRUDO

Saturday brunch at Four Seasons Hotel London at Park Lane gets a makeover, Pavyllon-style, at the newly Michelin-starred Pavyllon London. Celebrated chef Yannick Alléno’s Ultimate French Toast with uru ice cream and candied hazelnuts is the perfect pick-me-up before a summer afternoon of exploring iconic sites around the city.

The Walnut Cheesecake from CottoCrudo at Four Seasons Hotel Prague is another example of a sweet summer dessert where crunchy and smooth textures meet – the crispy honeycomb and creamy nutmeg sorbet are sure to awaken your taste-buds.

Whether you’re feeling adventurous or romantic, each of these culinary creations has its own story to tell. Become a character in the story of your choice or craft your own delicious narrative this summer, starting at these renowned European restaurants and bars.

YOUR JOURNEY BEGINS HERE

Taste your way through Europe this summer.

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