What to Do in Madrid: A Fashion Insider on Where to Eat, Shop, and Be Inspired

Alejandra Alonso Rojas weaves a global heartbeat into all of her designs. Born in Madrid, she trained at some of the world’s most prestigious design schools, including London’s Central Saint Martins and New York’s Parsons School of Design, before opening her eponymous studio in Manhattan. “The landscapes, culture, and energy of Spain breathe life into my work. Artists like Dalí and Picasso inspire the vibrant colours and emotional depth in my creations,” says Alonso Rojas, who also celebrates the women in her family for instilling in her an appreciation for handcraft, from leather and knitwear to fine Camariñas lace. 

Here, she discusses essential things to do in Madrid, which will always remain a favourite destination.  

Shop

Boutique Browsing: “I recommend the Malasaña and Chueca districts for unique boutiques and artisanal shops. The Barrio de Salamanca offers luxury shopping [that] feels more personal compared to typical tourist spots. El Rastro is a very special place where you can find true antique gems.”   

Recharge

El Retiro Park: “Its lush greenery and tranquil atmosphere offer a peaceful retreat from the city bustle, inspiring a sense of calm and reflection. The beauty of nature boosts my creative energy.”  

Museo Nacional Thyssen-Bornemisza: “[It] features an impressive collection of paintings from the Renaissance to the modern era, showcased in a stylish former palace. Some favourites [of mine] include Self-Portrait Wearing a Hat and Two Chains, one of Rembrandt’s finest self-portraits, and The Annunciation Diptych by Jan van Eyck.” 

Eat and Drink

Dani Brasserie: “At Four Seasons Hotel Madrid, I find Dani Brasserie particularly enchanting. Chef Dani García’s culinary creativity is impressive, providing a unique dining experience that perfectly aligns with the hotel’s luxury. But don’t just stop at Dani Brasserie: I highly recommend saving some time to check out his other restaurant, Leña, which focuses on smoke-infused steaks.”  

Café de Oriente: “The view of the Royal Palace enhances a serene morning coffee. It’s an ideal spot for contemplation and inspiration. Other good [casual] spots around the city are La Cueva de 1900, Toma Café, and Pan de Lujo.” 

Bodega de la Ardosa: “For really good tap vermouth—very typical in Madrid.” 

Chocolatería San Ginés: “Amazing hot chocolate with churros.”  

Four Seasons Hotel Madrid

A historic landmark with modern energy.

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