{"id":164720,"date":"2026-05-13T10:08:14","date_gmt":"2026-05-13T14:08:14","guid":{"rendered":"https:\/\/fsmadmin.vsitesting3.com\/magazine\/?p=164720"},"modified":"2026-05-13T10:08:14","modified_gmt":"2026-05-13T14:08:14","slug":"ahlem-melrose-place-los-angeles","status":"publish","type":"post","link":"https:\/\/www.fourseasons.com\/magazine\/culture-style\/ahlem-melrose-place-los-angeles\/","title":{"rendered":"A Singular Vision: AHLEM\u2019s New Design-Forward Atelier\u00a0"},"content":{"rendered":"\n
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AHLEM<\/a>, the global luxury eyewear brand founded by French-born Ahlem Manai-Platt, recently opened a fifth boutique. And just as with its other locations\u2014in Paris\u2019s St. Germain, San Francisco\u2019s Hayes Valley, New York City\u2019s Nolita, and L.A.\u2019s Venice\u2014the latest atelier is housed in a space as relevant and chic as its eyewear. Designed to be the flagship, the new Melrose Place store offers a quiet oasis in buzzy West Hollywood.\u00a0<\/p>\n\n\n\n

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AHLEM<\/a>\u00a0isn\u2019t\u00a0the typical eyewear brand (is there another that would namecheck Bauhaus as a guiding creative principle?)\u2014nor is its newest boutique the average optical store. Eyeglasses rest on minimalist inset wall shelving with gallery-like lighting. And the store\u2019s design, spearheaded by architect Maja\u00a0Bernvill, was inspired by not one, but three\u00a0rather high-brow\u00a0source materials. <\/p>\n\n\n\n

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First is architect Hiroshi Sugimoto\u2019s Odawara Art Foundation in Japan. When Manai-Platt visited the museum, she experienced, she says, \u201cthe absolute stillness\u2014almost sacred\u2014and the raw emotion\u201d of walking through a suspended space between matter and light.\u00a0<\/p>\n\n\n\n

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Second is Richard Serra\u2019s masterpiece at LACMA, a curving monolith of Corten steel. \u201cI wanted the Melrose space to offer that same emotional resonance: a quiet intensity, where architecture invites you to feel rather than simply see,\u201d says Manai-Platt.\u00a0<\/p>\n\n\n\n

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And third, and\u00a0perhaps most\u00a0significantly, is the influential work of Rudolph Schindler, the mid-century architecture great who, in many of his projects in L.A., elevated authentic, humble materials like wood, plaster, glass, and steel, all of which are spotlighted in AHLEM<\/a>\u2019s Melrose location. \u201cThis space is not about recreating Schindler, though,\u201d says Bernvill,\u00a0who was brought on to turn Manai-Platt’s heady ideas into concrete plans. \u201cIt\u2019s about being in dialogue with his theories and the Californian context he worked in.\u201d\u00a0\u00a0<\/p>\n\n\n\n

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\u201cAhlem and I share a belief in precision, restraint, and atmosphere, so the design becomes a kind of quiet choreography between form, light, and material,\u201d says Bernvill. <\/p>\n\n\n\n

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For more on AHLEM, visit\u00a0ahlemeyewear.com<\/a>; to a book a consulation at the new Melrose Place atelier, go\u00a0here<\/a>.\u00a0<\/p>\n\n\n\n

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The luxury eyewear brand\u2019s quietly elegant new boutique on Melrose Place in West Hollywood reimagines the retail experience. 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