{"id":163732,"date":"2025-12-11T15:56:35","date_gmt":"2025-12-11T20:56:35","guid":{"rendered":"https:\/\/fsmadmin.vsitesting3.com\/magazine\/?p=163732"},"modified":"2025-12-11T15:56:36","modified_gmt":"2025-12-11T20:56:36","slug":"milans-art-design-scen","status":"publish","type":"post","link":"https:\/\/www.fourseasons.com\/magazine\/from-the-magazine\/milans-art-design-scen\/","title":{"rendered":"Milan’s Global Moment"},"content":{"rendered":"\n
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On the rooftop of La DoubleJ<\/a>\u2019s new headquarters in Milan\u2019s Navigli district\u2014a buzzy neighbourhood where restaurants spill onto canals\u2014sits an unexpected oasis: a gong temple, complete with workout mats, meditation cushions, and a wall of bronze gongs. The glass-walled room, which overlooks the city\u2019s old terra-\u200bcotta rooftops, is a community space accessible to anyone who signs up for yoga, meditation, and sound baths. \u201cTwenty years ago, nobody would have come to a wellness space on top of my office,\u201d says J.J. Martin, founder of La DoubleJ, the maximalist fashion and homeware brand known for its bold printed dresses and sets.\u202f <\/p>\n\n\n\n

When the magazine editor turned designer first moved to Milan from the United States 25 years ago, no one she knew there was doing breathwork, let alone practicing yoga. Now La DoubleJ\u2019s classes are packed. \u201cWe\u2019ve got a full house,\u201d she says. This rooftop wellness space captures a new wave rippling through Italy\u2019s second-largest city. The metropolis\u2019s cultural tone is shifting as more foreigners are lured there due to great quality of life, as well as a flat tax system. \u201cEverywhere I go\u2014whether it\u2019s New York, London, Palm Beach\u2014I\u2019m hearing about the mass exodus to Milan for tax purposes,\u201d says Martin, adding that this influx has fueled a surge in local property values and rentals. For high-net-worth individuals, Italy\u2019s offer for new residents to pay a fixed annual levy of \u20ac200,000 on all foreign\u2011sourced income is a huge draw. Money is flooding in. Last year, Milan\u2019s Via\u202fMonte\u202fNapoleone became the priciest shopping street in the world, overtaking New York City\u2019s Fifth Avenue and boasting a new Tiffany & Co., the brand\u2019s largest European flagship. <\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n

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La DoubleJ velvet jacquard jacket and pants from the fall 2025 collection, presented at Milan\u2019s Palazzo Visconti in February.  <\/figcaption><\/figure>\n<\/div>\n\n\n\n
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Milan\u2019s Brera district. Photograph by Paperclip Images \/ Stocksy \/ Adobe Stock.<\/figcaption><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n
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For many creatives, the attraction lies in the city and culture itself. While celebrated as Italy\u2019s fashion and design capital, Milan has long carried a reputation as the country\u2019s grittier, more industrial city\u2014not as ornate as Florence or as historically cinematic as Rome. Indeed, Milan\u2019s architecture showcases a striking duality\u2014case in point, the Duomo<\/a>, with its intricate marble fa\u00e7ade, and the Galleria Vittorio Emanuele II arcade<\/a>, with its glass-and-steel canopy, located not far from converted factories and warehouses.\u202fYet its beauty lies precisely in its subtlety. As David\u202fRaffoul, the Paris-born, Beirut-raised co\u2011founder of design studio David\/Nicolas<\/a>, puts it, \u201cThe beauty of Milan is that it\u2019s not an obvious city.\u201d <\/p>\n\n\n\n

In Milan, heritage isn\u2019t just preserved; it\u2019s celebrated. \u201cOut of all the European countries, Italy is the one that stays quite [connected] to its heritage,\u201d says the Norwegian art advisor and curator Truls Blaasmo<\/a>, who moved to Milan four years ago and whose clients include Gucci. \u201cThe Italians are so true to their history.\u201d For him, Italy\u2019s legacy of tradition and design made the move irresistible. \u201cWhat\u2019s key in the history and heritage of the city is manufacturing, whether it\u2019s cars or furniture.\u201d For many designers and artists, proximity to top-tier artisans\u2014both in Milan and close by elsewhere in Italy\u2014is extremely appealing. \u201cIn terms of production and artisans, they are the best,\u201d says Raffoul, who made Milan his permanent base in 2020. \u201cYou can go to Veneto, anywhere, and you will find great artisans.\u201d <\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n

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The newly renovated Renaissance Suite, designed by Pierre-Yves Rochon, at Four Seasons Hotel Milan<\/a>.  <\/figcaption><\/figure>\n<\/div><\/div>\n\n\n\n
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Some 20 percent of Milanese residents today are foreign-born, making the city one of the most diverse hubs in the country.<\/p><\/blockquote><\/figure>\n<\/div>\n\n\n\n

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Some 20 percent of Milanese residents today are foreign-born, making the city one of the most diverse hubs in the country. For furniture designers Francis Rudman and Azamit, the married co-founders of Hintsa Rudman<\/a>, relocating from Montreal to Milan offered an opportunity to start something new. After visiting the city over the years to attend the design fair Salone del Mobile<\/a>, they finally made the leap two years ago and launched their furniture brand, which uses bronze, brass, and wood to create heritage-\u200binspired contemporary benches and tables. \u201cIt just clicked,\u201d says Azamit. \u201cAll the ateliers and manufacturers are so close.\u201d The duo is preparing to debut a collection inspired by their move to Italy. <\/p>\n\n\n\n

Similarly, the U.S.-born clothing designer Brett Johnson<\/a>, who shows during Milan Fashion Week, has found the city alluring for its artisanal access. \u201cThe best trade fairs for fabrics and leathers are in Milan,\u201d says Johnson, who is known for his sharp tailoring. \u201cI discover all the latest offerings there.\u201d Although he splits his time between Milan and Virginia, Johnson maintains a strong presence in the Italian metropolis. He has a showroom on Via Manzoni, near Brera, the upscale neighbourhood that is home to the Brera Academy of Fine Arts<\/a> and such chic boutiques as the Venetian shoe brand ViBi Venezia<\/a> and the perfume bar Olfattorio<\/a>. Other designers who now call Milan their creative base include Japanese-born Satoshi Kuwata, founder of the label Setchu<\/a>, and Istanbul-\u200braised Umit Benan<\/a>, who recently opened his first store on Via Bigli.\u00a0<\/p>\n\n\n\n

For many, moving to Milan also means enhancing their quality of life. Ambra Medda, co\u2011founder of Design Miami and the design consultancy AMO<\/a>, made the move from London to Milan with her husband, designer Edward Barber (of Barber Osgerby<\/a>), in part to give their children \u201ca slice of Italian culture,\u201d she explains. Although Barber still splits his time between London and Milan, Medda\u2014who was born in Greece and has lived in New York and Miami\u2014wanted her kids to grow up learning Italian. \u201cLiving in Italy is so replenishing,\u201d Medda says. Rather than being stuck in a car all day in London, she now bikes or walks through the city with ease. <\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n

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Formafantasma\u2019s SuperWire modular lighting system.<\/figcaption><\/figure>\n<\/div>\n\n\n\n
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A bench from Hintsa Rudman\u2019s Hiwot collection. <\/figcaption><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n
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It\u2019s not just foreigners flocking to Milan; Italian creatives are reclaiming the city, too. Born in southern Italy, fashion designer Francesco Murano<\/a> first moved to Milan in 2016 to study fashion. \u201cIt\u2019s the only metropolitan city in Italy at the moment,\u201d says Murano, who is a finalist for the prestigious LVMH Prize. He launched his brand in 2021 and made his Milan Fashion Week debut in February 2025. In recent years, he has seen more emerging brands rising. \u201cIf you want to do this kind of work and be close to trends, you have to stay in Milan.\u201d <\/p>\n\n\n\n

And then there are the Italians returning home. Andrea Trimarchi, co\u2011founder of the research-focused studio Formafantasma<\/a>, spent two decades abroad, launching the studio in the Netherlands after studying in Florence, before moving back. \u201cWe were missing sun, food, and friends,\u201d he says. At the time he left, Milan\u2019s design scene was tightly controlled by an older generation. \u201cThere was no space for the younger generation to flourish,\u201d Trimarchi recalls. Now that\u2019s changing. \u201cA lot of Italian people moved abroad and in the last few years have decided to come back and establish studios similar to ours,\u201d he says, noting that Formafantasma moved its studio into an irresistible warehouse space.\u202f <\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n

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British artist and stage designer Es Devlin\u2019s kinetic installation Library of Light<\/em>, presented at Pinacoteca di Brera during Salone del Mobile 2025. Photograph by Monica Spezia.<\/figcaption><\/figure>\n<\/div><\/div>\n\n\n\n
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Throughout its history, Milan has been welcoming of immigrants. \u201cIt\u2019s always been receptive to foreigners,\u201d says Trimarchi. \u201cIt\u2019s the richest region in Italy and biggest producer of design and fashion, so there\u2019s a lot of work there.\u201d Recent years have seen this openness accelerate, spurred by events like Expo 2015 and Salone del Mobile<\/a>, the annual design fair that has begun attracting major brands, such as Gucci, Prada, and Loewe, presenting immersive installations. Looking ahead, the Milano Cortina Winter Olympics<\/a>, running February 6 to 22, 2026, will further cement the city\u2019s global influence. Milan, the co-host of the games, will be the site of figure skating, speed skating, hockey, and the opening ceremony. <\/p>\n\n\n\n

Milan has long had an impressive dining scene and currently boasts 18 Michelin-starred restaurants, such as the avant-garde Contraste<\/a> (which recently underwent a stunning, multihued redesign) and Enrico Bartolini al Mudec<\/a>, the city\u2019s sole three-star establishment. Trimarchi notes, though, that the food scene has shifted; it now offers Mexican, Indian, and Japanese cuisines, which was unheard of in the past. \u201cThere is a much more diverse culinary environment,\u201d he says. Natural-wine bars, such as Nico<\/a> and Flor<\/a>, are crowded with patrons sipping glasses of orange wine.\u202f\u201cWhen I first moved here, there was zero international food. You could only get Italian, and it was either at a restaurant or homemade, no takeout or delivery,\u201d says Martin, adding that there are now \u201ceven a few vegan and gluten-free spots.\u201d <\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n

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Michelin-starred Contraste restaurant in the Navigli district recently underwent a redesign by Debonademeo. Photograph by Serena Eller.<\/figcaption><\/figure>\n\n\n\n
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Bar Nico, set in a former pasta factory in the city\u2019s Acquabella neighbourhood. Photograph by Alessandro Saletta.<\/figcaption><\/figure>\n<\/figure>\n<\/div><\/div>\n\n\n\n
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But for all its changes, Milan retains a timeless essence. Step into Marchesi 1824<\/a>, a historic caf\u00e9 where locals enjoy espressos and pastries at the bar, or A Santa Lucia, a no-frills restaurant where the walls are crowded with vintage photographs and tables are dressed in stark white tablecloths. Beloved establishments remain staples. Raffoul swears by the club sandwich at Four Seasons Hotel Milan<\/a>, where the suites and rooms were recently remade by the illustrious French designer Pierre-Yves Rochon with velvet couches and sienna-hued wall coverings inspired by the cloister\u2019s frescoes.  <\/p>\n\n\n\n

And while Martin is pleased that people want to dabble in sound baths, she is also glad that the city is still rooted in its many traditions. That is, after all, part of what drew her to Milan in the first place. \u201cWhen I first arrived, Milanese fashion was like out of a movie\u2014the women in kitten heels and the men in their Brioni suits,\u201d she says. As globalism has spread, the street style has adapted, but Martin says, \u201cyou still have that innate sense of individuality and style that I think is built into the DNA of the Italians.\u201d The city might be transforming, but some things, such as a well-made espresso, remain beautifully the same. \u201cYou still can\u2019t get French food here,\u201d she notes. \u201cSome things don\u2019t change.\u201d   <\/p>\n\n\n\n

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As Italy\u2019s design capital prepares to cohost the 2026 Winter Olympics, a surge of international creatives is redefining the city\u2019s cultural pulse. 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