{"id":113435,"date":"2016-06-10T08:55:53","date_gmt":"2016-06-10T08:55:53","guid":{"rendered":"http:\/\/admin-fsmag.paceinteractive.com\/?p=113435"},"modified":"2025-06-03T09:51:42","modified_gmt":"2025-06-03T13:51:42","slug":"lorenzo-villoresi-italian-perfumes","status":"publish","type":"post","link":"https:\/\/www.fourseasons.com\/magazine\/discover\/lorenzo-villoresi-italian-perfumes\/","title":{"rendered":"Scents of Tuscany"},"content":{"rendered":"<div id=\"body_block_1\" class=\"body-block text-block body-block-article-content-block\">\n<div class=\"entry\">\n<p>When scent maker Lorenzo Villoresi recalls his childhood home, the 800-year-old Villa Villoresi nestled in hills outside Florence, the scenery isn\u2019t what comes to mind. What he remembers most distinctly is its smells: the air thick with sweet fragrance when the orange trees flowered, wild rosemary that sprang up between the rose bushes, and the sage his mother would pluck from the garden to season Sunday lunches.<\/p>\n<\/p><\/div>\n<\/div>\n<div id=\"body_block_2\" class=\"body-block body-block-single-image small-body-media\">\n<div class=\"fs-image\">\n<div class=\"fs-image-container\">\n                <picture class=\"article-title-image\">\n        <!--[if IE 9]><video style=\"display: none;\"><![endif]--><source srcset=\"https:\/\/djdo2py1q6zlg.cloudfront.net\/magazine\/wp-content\/uploads\/2016\/06\/villa-villoresi-garden-992x672.jpg\" media=\"(min-width: 992px)\"><!--[if IE 9]><\/video><![endif]--><br \/>\n        <img decoding=\"async\"   src=\"https:\/\/djdo2py1q6zlg.cloudfront.net\/magazine\/wp-content\/uploads\/2016\/06\/villa-villoresi-garden-992x672.jpg\" class=\"attachment-mobile_large size-mobile_large\" alt=\"Lorenzo Villoresi\u2019s childhood garden\" \/>    <\/picture>\n<div class=\"caption\">\n<div class=\"caption-wrapper\">\n<p class=\"image-block-caption image-caption\">The garden at Villa Villoresi was filled with aromatic herbs, which today Villoresi uses for inspiration in his contemporary yet nostalgic fragrances.\u00a0<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"byline\">\n<p class=\"image-block-credit image-credit\">Photography courtesy Lorenzo Villoresi<\/p>\n<\/p><\/div>\n<ul class=\"element-share\">\n<li><a href=\"https:\/\/www.facebook.com\/dialog\/feed?app_id=998607926923032&#038;display=popup&#038;redirect_uri=http%3A%2F%2Fmagazine.fourseasons.com%2Fclose.html&#038;link=https%3A%2F%2Fwww.fourseasons.com%2Fmagazine%2Fwp-admin%2Fpost.php%3Ft%3D1514909030740%3Ft%3D1514909195984%3Ft%3D1514909292631%3Ft%3D1514909295613%3Ft%3D1514909344932%3Ft%3D1514909389675%3Ft%3D1514909424450%3Ft%3D1514909485929%3Ft%3D1514909556589&#038;picture=https%3A%2F%2Fdjdo2py1q6zlg.cloudfront.net%2Fmagazine%2Fwp-content%2Fuploads%2F2016%2F06%2Fvilla-villoresi-garden-992x672.jpg\" target=\"_blank\" rel=\"noopener\"><i class=\"icon-share icon-facebook\"><\/i><\/a><\/li>\n<li><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fwww.fourseasons.com%2Fmagazine%2Fwp-admin%2Fpost.php%3Ft%3D1514909030740%3Ft%3D1514909195984%3Ft%3D1514909292631%3Ft%3D1514909295613%3Ft%3D1514909344932%3Ft%3D1514909389675%3Ft%3D1514909424450%3Ft%3D1514909485929%3Ft%3D1514909556589\" target=\"_blank\" rel=\"noopener\"><i class=\"icon-share icon-twitter\"><\/i><\/a><\/li>\n<li><a href=\"https:\/\/www.pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.fourseasons.com%2Fmagazine%2Fwp-admin%2Fpost.php%3Ft%3D1514909030740%3Ft%3D1514909195984%3Ft%3D1514909292631%3Ft%3D1514909295613%3Ft%3D1514909344932%3Ft%3D1514909389675%3Ft%3D1514909424450%3Ft%3D1514909485929%3Ft%3D1514909556589&#038;media=https%3A%2F%2Fdjdo2py1q6zlg.cloudfront.net%2Fmagazine%2Fwp-content%2Fuploads%2F2016%2F06%2Fvilla-villoresi-garden-992x672.jpg\" target=\"_blank\" rel=\"noopener\"><i class=\"icon-share icon-pinterest\"><\/i><\/a><\/li>\n<\/ul><\/div>\n<\/div>\n<div id=\"body_block_3\" class=\"body-block text-block body-block-article-content-block\">\n<div class=\"entry\">\n<p>\u201cOur garden was full of Tuscan herbs: wild fennel, tarragon, savory, thyme, marjoram, peppermint and sage \u2013 herbs that most Tuscans have kept in their vegetable patch for hundreds of years,\u201d Villoresi says. \u201cThey certainly helped me develop a curiosity and an interest in all that is fragrant.\u201d<\/p>\n<\/p><\/div>\n<\/div>\n<div id=\"body_block_4\" class=\"body-block text-block body-block-article-content-block\">\n<div class=\"entry\">\n<h2><strong>A perfect match<\/strong><\/h2>\n<\/p><\/div>\n<\/div>\n<div id=\"body_block_5\" class=\"body-block body-block-single-image small-body-media\">\n<div class=\"fs-image\">\n<div class=\"fs-image-container\">\n                <picture class=\"article-title-image\">\n        <!--[if IE 9]><video style=\"display: none;\"><![endif]--><source srcset=\"https:\/\/djdo2py1q6zlg.cloudfront.net\/magazine\/wp-content\/uploads\/2016\/06\/lorenzo-villoresi-firenze-perfumes-992x6721.jpg\" media=\"(min-width: 992px)\"><!--[if IE 9]><\/video><![endif]--><br \/>\n        <img decoding=\"async\"   src=\"https:\/\/djdo2py1q6zlg.cloudfront.net\/magazine\/wp-content\/uploads\/2016\/06\/lorenzo-villoresi-firenze-perfumes-992x6721.jpg\" class=\"attachment-mobile_large size-mobile_large\" alt=\"lorenzo villoresi firenze perfumes\" \/>    <\/picture>\n<div class=\"caption\">\n<div class=\"caption-wrapper\">\n<p class=\"image-block-caption image-caption\">Villoresi encapsulates the essence of Italy through the masterly development of his fragrance collection, making him the perfect person to create products that help guests of Four Seasons Hotel Firenze remember their time in Tuscany.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"byline\">\n<p class=\"image-block-credit image-credit\">Photography courtesy Lorenzo Villoresi<\/p>\n<\/p><\/div>\n<ul class=\"element-share\">\n<li><a href=\"https:\/\/www.facebook.com\/dialog\/feed?app_id=998607926923032&#038;display=popup&#038;redirect_uri=http%3A%2F%2Fmagazine.fourseasons.com%2Fclose.html&#038;link=https%3A%2F%2Fwww.fourseasons.com%2Fmagazine%2Fwp-admin%2Fpost.php%3Ft%3D1514909030740%3Ft%3D1514909195984%3Ft%3D1514909292631%3Ft%3D1514909295613%3Ft%3D1514909344932%3Ft%3D1514909389675%3Ft%3D1514909424450%3Ft%3D1514909485929%3Ft%3D1514909556589&#038;picture=https%3A%2F%2Fdjdo2py1q6zlg.cloudfront.net%2Fmagazine%2Fwp-content%2Fuploads%2F2016%2F06%2Florenzo-villoresi-firenze-perfumes-992x6721.jpg\" target=\"_blank\" rel=\"noopener\"><i class=\"icon-share icon-facebook\"><\/i><\/a><\/li>\n<li><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fwww.fourseasons.com%2Fmagazine%2Fwp-admin%2Fpost.php%3Ft%3D1514909030740%3Ft%3D1514909195984%3Ft%3D1514909292631%3Ft%3D1514909295613%3Ft%3D1514909344932%3Ft%3D1514909389675%3Ft%3D1514909424450%3Ft%3D1514909485929%3Ft%3D1514909556589\" target=\"_blank\" rel=\"noopener\"><i class=\"icon-share icon-twitter\"><\/i><\/a><\/li>\n<li><a href=\"https:\/\/www.pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.fourseasons.com%2Fmagazine%2Fwp-admin%2Fpost.php%3Ft%3D1514909030740%3Ft%3D1514909195984%3Ft%3D1514909292631%3Ft%3D1514909295613%3Ft%3D1514909344932%3Ft%3D1514909389675%3Ft%3D1514909424450%3Ft%3D1514909485929%3Ft%3D1514909556589&#038;media=https%3A%2F%2Fdjdo2py1q6zlg.cloudfront.net%2Fmagazine%2Fwp-content%2Fuploads%2F2016%2F06%2Florenzo-villoresi-firenze-perfumes-992x6721.jpg\" target=\"_blank\" rel=\"noopener\"><i class=\"icon-share icon-pinterest\"><\/i><\/a><\/li>\n<\/ul><\/div>\n<\/div>\n<section id=\"body_block_6_ad\" class=\"section-ad-unit\">\n<div id='fs_magazine_300x250_secondary' style=\"width:300px;margin:auto;\">\n            <script type='text\/javascript'>\n                googletag.cmd.push(function() {\n                    googletag.display('fs_magazine_300x250_secondary');\n                });\n            <\/script>\n        <\/div>\n<\/section>\n<div id=\"body_block_7\" class=\"body-block text-block body-block-article-content-block\">\n<div class=\"entry\">\n<p>Before <a href=\"http:\/\/www.fourseasons.com\/florence\/\">Four Seasons Hotel Firenze<\/a> opened its doors eight years ago, General Manager Patrizio Cippollini and his team worked to ensure that every detail of the Hotel \u2013 from the menu at <a href=\"http:\/\/www.fourseasons.com\/florence\/dining\/restaurants\/il_palagio\/\">Il Palagio<\/a> to the original frescos adorning the walls \u2013 provided an opportunity for guests to immerse themselves in the spirit of Tuscany.<\/p>\n<p>For the in-room amenities, Cippollini wanted to find products (think luxury soaps and shampoos) that captured the distinctive fragrances of Italy so that guests could take home a small part of Florence after their stay.<\/p>\n<p>He needed to find the right person to create a custom amenities line, and the search led him to Lorenzo Villoresi. The perfumer has been bottling the scents of Tuscany for guests of the Hotel ever since.<\/p>\n<blockquote>\n<h4 style=\"text-align: center;\"><strong>&#8220;Guests want to absorb the Tuscan experience, and [Lorenzo] knows how to communicate that in a very special way,\u201d says Patrizio Cippollini of Four Seasons Firenze. \u201cHis fragrances are an integral part of their memories of the Hotel and Florence.&#8221;<\/strong><\/h4>\n<\/blockquote><\/div>\n<\/div>\n<div id=\"body_block_8\" class=\"body-block text-block body-block-article-content-block\">\n<div class=\"entry\">\n<h2><strong>Formulating Italy\u2019s fragrance<\/strong><\/h2>\n<div class=\"mceTemp\"><\/div>\n<\/p><\/div>\n<\/div>\n<div id=\"body_block_9\" class=\"body-block body-block-single-image small-body-media\">\n<div class=\"fs-image\">\n<div class=\"fs-image-container\">\n                <picture class=\"article-title-image\">\n        <!--[if IE 9]><video style=\"display: none;\"><![endif]--><source srcset=\"https:\/\/djdo2py1q6zlg.cloudfront.net\/magazine\/wp-content\/uploads\/2016\/06\/lorenzo-villoresi-firenze-perfume-making-992x672.jpg\" media=\"(min-width: 992px)\"><!--[if IE 9]><\/video><![endif]--><br \/>\n        <img decoding=\"async\"   src=\"https:\/\/djdo2py1q6zlg.cloudfront.net\/magazine\/wp-content\/uploads\/2016\/06\/lorenzo-villoresi-firenze-perfume-making-992x672.jpg\" class=\"attachment-mobile_large size-mobile_large\" alt=\"Lorenzo Villoresi perfume making\" \/>    <\/picture>\n<div class=\"caption\">\n<div class=\"caption-wrapper\">\n<p class=\"image-block-caption image-caption\">A Villoresi scent is more than just a perfume \u2013 it embodies an experience, a place and a time.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"byline\">\n<p class=\"image-block-credit image-credit\">Photography courtesy Lorenzo Villoresi<\/p>\n<\/p><\/div>\n<ul class=\"element-share\">\n<li><a href=\"https:\/\/www.facebook.com\/dialog\/feed?app_id=998607926923032&#038;display=popup&#038;redirect_uri=http%3A%2F%2Fmagazine.fourseasons.com%2Fclose.html&#038;link=https%3A%2F%2Fwww.fourseasons.com%2Fmagazine%2Fwp-admin%2Fpost.php%3Ft%3D1514909030740%3Ft%3D1514909195984%3Ft%3D1514909292631%3Ft%3D1514909295613%3Ft%3D1514909344932%3Ft%3D1514909389675%3Ft%3D1514909424450%3Ft%3D1514909485929%3Ft%3D1514909556589&#038;picture=https%3A%2F%2Fdjdo2py1q6zlg.cloudfront.net%2Fmagazine%2Fwp-content%2Fuploads%2F2016%2F06%2Florenzo-villoresi-firenze-perfume-making-992x672.jpg\" target=\"_blank\" rel=\"noopener\"><i class=\"icon-share icon-facebook\"><\/i><\/a><\/li>\n<li><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fwww.fourseasons.com%2Fmagazine%2Fwp-admin%2Fpost.php%3Ft%3D1514909030740%3Ft%3D1514909195984%3Ft%3D1514909292631%3Ft%3D1514909295613%3Ft%3D1514909344932%3Ft%3D1514909389675%3Ft%3D1514909424450%3Ft%3D1514909485929%3Ft%3D1514909556589\" target=\"_blank\" rel=\"noopener\"><i class=\"icon-share icon-twitter\"><\/i><\/a><\/li>\n<li><a href=\"https:\/\/www.pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.fourseasons.com%2Fmagazine%2Fwp-admin%2Fpost.php%3Ft%3D1514909030740%3Ft%3D1514909195984%3Ft%3D1514909292631%3Ft%3D1514909295613%3Ft%3D1514909344932%3Ft%3D1514909389675%3Ft%3D1514909424450%3Ft%3D1514909485929%3Ft%3D1514909556589&#038;media=https%3A%2F%2Fdjdo2py1q6zlg.cloudfront.net%2Fmagazine%2Fwp-content%2Fuploads%2F2016%2F06%2Florenzo-villoresi-firenze-perfume-making-992x672.jpg\" target=\"_blank\" rel=\"noopener\"><i class=\"icon-share icon-pinterest\"><\/i><\/a><\/li>\n<\/ul><\/div>\n<\/div>\n<div id=\"body_block_10\" class=\"body-block text-block body-block-article-content-block\">\n<div class=\"entry\">\n<p>Places \u2013 like food, flowers and even people \u2013 carry with them distinct aromas that represent what life is like there. When these scents are encountered, even months or years after visiting a destination, they have the power to transport us back to an exact moment in time.<\/p>\n<p>&#8220;Scent touches an emotional part of the brain, it triggers memories,&#8221; says Villoresi, who is often asked to create personalised scents for clients that recall cherished places. \u201cThe aim is to gently suggest the evocation of certain places without really imposing their exact scent. It has a lot more impact,\u201d he says. \u201cI know I have captured the scent of a place perfectly when clients are moved upon smelling it.&#8221;<\/p>\n<p>&nbsp;<\/p>\n<\/p><\/div>\n<\/div>\n<div id=\"body_block_11\" class=\"body-block body-cta large-body-media body-block-cta-small-body\">\n<div class=\"body-cta-container\">\n<div class=\"cta-text-container\">\n<h3>Four Seasons Hotel Firenze<\/h3>\n<\/p><\/div>\n<div class=\"cta-btn-container\">\n            <a href=\"https:\/\/reservations.fourseasons.com\/?hotelCode=FLR501\" data-owscode=\"FLR501\" class=\"btn btn-primary btn-small fs-booking-widget\">Book Now<\/a>\n        <\/div>\n<\/p><\/div>\n<\/div>\n<div id=\"body_block_12\" class=\"body-block text-block body-block-article-content-block\">\n<div class=\"entry\">\n<p>The master perfumer has his own geographical olfactory connections, associating Cairo, for instance, with tobacco, molasses, rose water and amber; Jerusalem with cumin and curry. Many of Florence\u2019s signature scents \u2013 rosemary, clary sage, thyme, wisteria, magnolia, mimosa and jasmine \u2013 reside deep in the city\u2019s abundant hidden gardens.<\/p>\n<p>Tuscan spices and herbs have roots in the first eaux de cologne created in the 1600s, and were handpicked not only for their bold odours but also for their health benefits. Today they bring a distinctive Mediterranean tinge to contemporary fragrances lining shelves from Florence to San Francisco.<\/p>\n<\/p><\/div>\n<\/div>\n<div id=\"body_block_13\" class=\"body-block body-block-single-image small-body-media\">\n<div class=\"fs-image\">\n<div class=\"fs-image-container\">\n                <picture class=\"article-title-image\">\n        <!--[if IE 9]><video style=\"display: none;\"><![endif]--><source srcset=\"https:\/\/djdo2py1q6zlg.cloudfront.net\/magazine\/wp-content\/uploads\/2016\/06\/lorenzo-villoresi-products-992x672.jpg\" media=\"(min-width: 992px)\"><!--[if IE 9]><\/video><![endif]--><br \/>\n        <img decoding=\"async\"   src=\"https:\/\/djdo2py1q6zlg.cloudfront.net\/magazine\/wp-content\/uploads\/2016\/06\/lorenzo-villoresi-products-992x672.jpg\" class=\"attachment-mobile_large size-mobile_large\" alt=\"Lorenzo Villoresi Products\" \/>    <\/picture>\n<div class=\"caption\">\n<div class=\"caption-wrapper\">\n<p class=\"image-block-caption image-caption\">Crafted to elicit impressions of Italy, Villoresi\u2019s products give guests a sensory recollection of their time there.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"byline\">\n<p class=\"image-block-credit image-credit\">\u00a0Photography courtesy Lorenzo Michelini<\/p>\n<\/p><\/div>\n<ul class=\"element-share\">\n<li><a href=\"https:\/\/www.facebook.com\/dialog\/feed?app_id=998607926923032&#038;display=popup&#038;redirect_uri=http%3A%2F%2Fmagazine.fourseasons.com%2Fclose.html&#038;link=https%3A%2F%2Fwww.fourseasons.com%2Fmagazine%2Fwp-admin%2Fpost.php%3Ft%3D1514909030740%3Ft%3D1514909195984%3Ft%3D1514909292631%3Ft%3D1514909295613%3Ft%3D1514909344932%3Ft%3D1514909389675%3Ft%3D1514909424450%3Ft%3D1514909485929%3Ft%3D1514909556589&#038;picture=https%3A%2F%2Fdjdo2py1q6zlg.cloudfront.net%2Fmagazine%2Fwp-content%2Fuploads%2F2016%2F06%2Florenzo-villoresi-products-992x672.jpg\" target=\"_blank\" rel=\"noopener\"><i class=\"icon-share icon-facebook\"><\/i><\/a><\/li>\n<li><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fwww.fourseasons.com%2Fmagazine%2Fwp-admin%2Fpost.php%3Ft%3D1514909030740%3Ft%3D1514909195984%3Ft%3D1514909292631%3Ft%3D1514909295613%3Ft%3D1514909344932%3Ft%3D1514909389675%3Ft%3D1514909424450%3Ft%3D1514909485929%3Ft%3D1514909556589\" target=\"_blank\" rel=\"noopener\"><i class=\"icon-share icon-twitter\"><\/i><\/a><\/li>\n<li><a href=\"https:\/\/www.pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.fourseasons.com%2Fmagazine%2Fwp-admin%2Fpost.php%3Ft%3D1514909030740%3Ft%3D1514909195984%3Ft%3D1514909292631%3Ft%3D1514909295613%3Ft%3D1514909344932%3Ft%3D1514909389675%3Ft%3D1514909424450%3Ft%3D1514909485929%3Ft%3D1514909556589&#038;media=https%3A%2F%2Fdjdo2py1q6zlg.cloudfront.net%2Fmagazine%2Fwp-content%2Fuploads%2F2016%2F06%2Florenzo-villoresi-products-992x672.jpg\" target=\"_blank\" rel=\"noopener\"><i class=\"icon-share icon-pinterest\"><\/i><\/a><\/li>\n<\/ul><\/div>\n<\/div>\n<div id=\"body_block_14\" class=\"body-block text-block body-block-article-content-block\">\n<div class=\"entry\">\n<p>Villoresi uses Tuscan ingredients in small doses \u201cbecause they are very powerful.\u201d For one recent fragrance collection, he selected sea rosemary, found growing on Tuscany\u2019s coast, to infuse the freshness of the Mediterranean as a contrast to the fragrance\u2019s heady oriental notes of frankincense and amber.<\/p>\n<blockquote>\n<h4 style=\"text-align: center;\"><strong>According to the award-winning nose, the art of recreating the scent of a city is not to overwhelm the fragrance with a single note, but to add that note as a nuance in a more complex formula.<\/strong><\/h4>\n<\/blockquote><\/div>\n<\/div>\n<div id=\"body_block_15\" class=\"body-block text-block body-block-article-content-block\">\n<div class=\"entry\">\n<h2><strong>Memories in a bottle<\/strong><\/h2>\n<\/p><\/div>\n<\/div>\n<div id=\"body_block_16\" class=\"body-block text-block body-block-article-content-block\">\n<div class=\"entry\">\n<p>Villoresi\u2019s dedication to Tuscany\u2019s native ingredients, together with his passion for eclectic spices, come to the fore in the <a href=\"http:\/\/www.lorenzovilloresi.it\/en\/accademia.html\" target=\"_blank\" rel=\"noopener\">Museum and Academy of Scent <\/a>he has created in Florence\u2019s centre, set to open in the fall of 2016. Within the remodelled space, a pair of 15th-century houses close to the <a href=\"http:\/\/www.fourseasons.com\/florence\/services_and_amenities\/extraordinary_experiences\/a_golden_dinner_on_the_ponte_vecchio\/\">Ponte Vecchio<\/a>, is a 2,000-square-foot (186-square-metre) garden where Tuscan herbs grow alongside aromatic plants from all over the world.<\/p>\n<\/p><\/div>\n<\/div>\n<div id=\"body_block_17\" class=\"body-block body-block-single-image small-body-media\">\n<div class=\"fs-image\">\n<div class=\"fs-image-container\">\n                <picture class=\"article-title-image\">\n        <!--[if IE 9]><video style=\"display: none;\"><![endif]--><source srcset=\"https:\/\/djdo2py1q6zlg.cloudfront.net\/magazine\/wp-content\/uploads\/2016\/06\/lorenzo-villoresi-new-store-via-de-bardi-12-florence-992x672.jpg\" media=\"(min-width: 992px)\"><!--[if IE 9]><\/video><![endif]--><br \/>\n        <img decoding=\"async\"   src=\"https:\/\/djdo2py1q6zlg.cloudfront.net\/magazine\/wp-content\/uploads\/2016\/06\/lorenzo-villoresi-new-store-via-de-bardi-12-florence-992x672.jpg\" class=\"attachment-mobile_large size-mobile_large\" alt=\"Lorenzo Villoresi\u2019s new store in Via de Bardi\" \/>    <\/picture>\n<div class=\"caption\">\n<div class=\"caption-wrapper\">\n<p class=\"image-block-caption image-caption\">Villoresi\u2019s new store in Via de\u2019 Bardi showcases a collection of perfumes, soaps and candles \u2013 as well as Villoresi\u2019s dedication to designing luxurious custom fragrances.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"byline\">\n<p class=\"image-block-credit image-credit\">\u00a0Photography courtesy Guglielmo de&#8217; Micheli<\/p>\n<\/p><\/div>\n<ul class=\"element-share\">\n<li><a href=\"https:\/\/www.facebook.com\/dialog\/feed?app_id=998607926923032&#038;display=popup&#038;redirect_uri=http%3A%2F%2Fmagazine.fourseasons.com%2Fclose.html&#038;link=https%3A%2F%2Fwww.fourseasons.com%2Fmagazine%2Fwp-admin%2Fpost.php%3Ft%3D1514909030740%3Ft%3D1514909195984%3Ft%3D1514909292631%3Ft%3D1514909295613%3Ft%3D1514909344932%3Ft%3D1514909389675%3Ft%3D1514909424450%3Ft%3D1514909485929%3Ft%3D1514909556589&#038;picture=https%3A%2F%2Fdjdo2py1q6zlg.cloudfront.net%2Fmagazine%2Fwp-content%2Fuploads%2F2016%2F06%2Florenzo-villoresi-new-store-via-de-bardi-12-florence-992x672.jpg\" target=\"_blank\" rel=\"noopener\"><i class=\"icon-share icon-facebook\"><\/i><\/a><\/li>\n<li><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fwww.fourseasons.com%2Fmagazine%2Fwp-admin%2Fpost.php%3Ft%3D1514909030740%3Ft%3D1514909195984%3Ft%3D1514909292631%3Ft%3D1514909295613%3Ft%3D1514909344932%3Ft%3D1514909389675%3Ft%3D1514909424450%3Ft%3D1514909485929%3Ft%3D1514909556589\" target=\"_blank\" rel=\"noopener\"><i class=\"icon-share icon-twitter\"><\/i><\/a><\/li>\n<li><a href=\"https:\/\/www.pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.fourseasons.com%2Fmagazine%2Fwp-admin%2Fpost.php%3Ft%3D1514909030740%3Ft%3D1514909195984%3Ft%3D1514909292631%3Ft%3D1514909295613%3Ft%3D1514909344932%3Ft%3D1514909389675%3Ft%3D1514909424450%3Ft%3D1514909485929%3Ft%3D1514909556589&#038;media=https%3A%2F%2Fdjdo2py1q6zlg.cloudfront.net%2Fmagazine%2Fwp-content%2Fuploads%2F2016%2F06%2Florenzo-villoresi-new-store-via-de-bardi-12-florence-992x672.jpg\" target=\"_blank\" rel=\"noopener\"><i class=\"icon-share icon-pinterest\"><\/i><\/a><\/li>\n<\/ul><\/div>\n<\/div>\n<div id=\"body_block_18\" class=\"body-block text-block body-block-article-content-block\">\n<div class=\"entry\">\n<p>&#8220;Every fragrance is a vision. It&#8217;s the representation of a different kind of world,&#8221; says Villoresi. &#8220;In perfumery, when you smell something there is no possibility to stop the emotion.&#8221;<\/p>\n<p>Hear more from Villoresi about the art of perfume in the video below and <a href=\"http:\/\/magazine.fourseasons.com\/immersive-travel\/things-to-do-florence\">meet more of Italy&#8217;s artisans here.<\/a><\/p>\n<\/p><\/div>\n<\/div>\n<div id=\"body_block_19\" class=\"body-block video-container body-block-video content-container small-body-media\">\n<div class=\"fs-video\">\n<div class=\"fs-video-container\">\n<div class=\"embed-responsive embed-responsive-16by9\">\n                    <!-- Embed --><br \/>\n                    <iframe loading=\"lazy\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Z1QeTFxR4ug?feature=oembed\" frameborder=\"0\" gesture=\"media\" allow=\"encrypted-media\" allowfullscreen><\/iframe>                    <!-- \/Embed -->\n                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https:\/\/www.fourseasons.com\/magazine\/wp-content\/uploads\/2016\/07\/property-feature-image-FLO-300x114.jpeg 300w, https:\/\/www.fourseasons.com\/magazine\/wp-content\/uploads\/2016\/07\/property-feature-image-FLO-768x292.jpeg 768w, https:\/\/www.fourseasons.com\/magazine\/wp-content\/uploads\/2016\/07\/property-feature-image-FLO-1024x389.jpeg 1024w, https:\/\/www.fourseasons.com\/magazine\/wp-content\/uploads\/2016\/07\/property-feature-image-FLO.jpeg 1280w\" sizes=\"auto, (max-width: 970px) 100vw, 970px\" \/>                <\/picture>\n<div class=\"cta-selector-container\">\n<div class=\"wrapper\">\n<div class=\"cta-selector dropdown\">\n                            <button class=\"btn btn-default dropdown-toggle\" type=\"button\" id=\"cta-dropdown\" data-toggle=\"dropdown\" aria-haspopup=\"true\" aria-expanded=\"false\"><br \/>\n                                Florence                                <span class=\"icon-chevron-down\"><\/span><br \/>\n                            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propertyImage = $(this).data('image');\n                    var container = $(this).closest('.large-body-cta-container');\n                    container.find('picture.cta-image source').attr('srcset', propertyImage);\n                    container.find('picture.cta-image img').attr('src', propertyImage);<\/p>\n<p>                    var propertyShortTitle = $(this).text();<\/p>\n<p>                    \/\/ swap out the image\n                    $(\"#body_block_20 .btn:first-child\").text(propertyShortTitle).append('<span class=\"icon-chevron-down\"><\/span>');\n                    $(\"#body_block_20 .btn:first-child\").val(propertyShortTitle);\n                    $('#body_block_20 .btn-main').attr('href', this.href);\n                });\n            });\n        <\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Master perfumer Lorenzo Villoresi shares the scents of Italy\u2019s famed region.<\/p>\n","protected":false},"author":21,"featured_media":113500,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"image","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","inline_featured_image":false,"footnotes":""},"categories":[1042,1041,233,1467],"tags":[863,1052],"class_list":["post-113435","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-art-culture","category-design-style","category-discover","category-culture-style","tag-shopping","tag-travel-inspiration","post_format-post-format-image","destination-four-seasons-hotel-florence"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Italian Perfumes by Lorenzo Villoresi | Four Seasons<\/title>\n<meta name=\"description\" content=\"Master perfumer Lorenzo Villoresi shows how he captures the fragrances that define Italy&#039;s beloved regions and transforms them into cherished memories.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fourseasons.com\/magazine\/discover\/lorenzo-villoresi-italian-perfumes\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Italian Perfumes by Lorenzo Villoresi | Four Seasons\" \/>\n<meta property=\"og:description\" content=\"Master perfumer Lorenzo Villoresi shows how he captures the fragrances that define Italy&#039;s beloved regions and transforms them into cherished memories.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.fourseasons.com\/magazine\/discover\/lorenzo-villoresi-italian-perfumes\/\" \/>\n<meta property=\"og:site_name\" content=\"Four Seasons Magazine\" \/>\n<meta property=\"article:published_time\" content=\"2016-06-10T08:55:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-03T13:51:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.fourseasons.com\/magazine\/wp-content\/uploads\/2016\/06\/scent-maker-lorenzo-villoresi-992x672.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"992\" \/>\n\t<meta property=\"og:image:height\" content=\"672\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Stephanie Epiro\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Stephanie Epiro\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.fourseasons.com\/magazine\/discover\/lorenzo-villoresi-italian-perfumes\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.fourseasons.com\/magazine\/discover\/lorenzo-villoresi-italian-perfumes\/\"},\"author\":{\"name\":\"Stephanie Epiro\",\"@id\":\"https:\/\/www.fourseasons.com\/magazine\/#\/schema\/person\/45b1bda7b1a1dc77af13c53fb5c3cc4e\"},\"headline\":\"Scents of 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