Scouting for Hollywood's latest fashion trends is high on the to-do list for many visitors to LA. That’s why guests love our proximity to Robertson, a tree-lined boulevard that some are calling the new Rodeo Drive. But if it's not exactly Rodeo in spirit, it's definitely an equal in style. Robertson’s cult boutiques range from cutting-edge Parisian designer Agnes B, to the classic emporiums of Fendi and Chanel. The strip is also a huge magnet for people watching: Hit the Newsroom, a where post-workout Angelenos peruse Variety magazine over fresh morning smoothies. Or take in lunch at the Ivy, a suprisingly homey celeb hangout. Still want to visit Rodeo Drive? Well, we’re just a few blocks from there too.