A Tradition of Hospitality
Taaroff is an Arabic word symbolizing an idea that pervades all of Middle Eastern culture. It’s meaning roughly translates to the generous culture and etiquette of giving and receiving in Middle Eastern hospitality. Experiencing the exchange of taaroff is also one of the great joys of travelling in the region. Many characteristics of Jordanian society originated in Bedouin culture. The Bedouin are justifiably famous for their hospitality, or “diyafa,” as the harshness of their nomadic desert way of life led them to adopt the creed: No traveller, even an enemy, is turned away or denied food or shelter.
The nature of giving is inherent to the Jordanian culture, and Four Seasons Hotel Amman is no exception. As famous for its incredible amenities as it is for its outstanding service, the Hotel’s spirit of giving is based in the country’s ancient traditions of hospitality. This attitude is evident in the hotel’s day-to-day operations as well as its numerous accolades awarded by guests and travellers.
Most recently, the Hotel took home the Business Traveller Middle East Award and has earned the TripAdvisor Certificate of Excellence for five consecutive years, among other honours. Vincent Hoogewijs, General Manager of Four Seasons Hotel Amman, said, “These prestigious awards solidify our Property’s position among the finest in the world by representing a tale of continual innovation and a single-minded dedication to the highest of standards of product and service. The awards are a testament to the passion for service and care of our guests that is shared by the entire team.”
