Where Chairs Become Rock Stars
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Each spring, for the past 50 years, an unusual (and occasionally rowdy) horde has invaded the city of Milan.
They’re not there for a music concert, or to watch any particular sport. They’re furniture fans, and the Salone Internazionale del Mobile, or “Milan Furniture Fair” is their version of America’s Super Bowl.
Originally founded as a small trade show for Italian furniture manufacturers back in 1961, attendance has grown from an initial crowd of 12,000 to around 329,000 hailing from over 150 countries. What was once Italy-centric has taken on a more international flair. Interior design has joined the mix, as well.
Not that it had to. The furniture display alone covers 2,265,803 square feet. That’s not even taking into account all the related events going on at that time in street fairs, showrooms, retail stores, and private lots.
You don’t have to know anything about furniture, or design, for that matter, to get something out of the Salone Internazionale del Mobile. You just have to keep your eyes and ears open and the sights and sounds of this epic event will do the rest.
Many make Four Seasons Hotel Milano their home base during the festival. It’s close to the action, and the cluster of chic boutiques - including furniture show rooms and stores - surrounding the property certainly doesn’t hurt, as well. If you’re interested in learning more about this or any of the other furniture and design-related events taking place throughout the year, talk to the Concierge for details.
