Back in 1967, a retired advertising executive from Los Angeles and ski industry legend, Paul McCollister (1915 – 1999), founded the Jackson Hole Ski Corp. (later renamed the Jackson Hole Mountain Resort) and set aside a 5.5-acre (2.2 hectares) lot offering a prime ski-in, ski-out location and spectacular views for the future development of a signature resort. His vision led to a world-class ski resort area – and his carefully chosen location for a luxury hotel will soon be the home of Four Seasons Resort Jackson Hole in December 2003.