A Tradition of Hospitality
Taaroff is an Arabic word symbolizing an idea that pervades all of Middle Eastern culture. It’s meaning roughly translates to the generous culture and etiquette of giving and receiving in Middle Eastern hospitality. Experiencing the exchange of taaroff is also one of the great joys of travelling in the region. Many characteristics of Jordanian society originated in Bedouin culture. The Bedouin are justifiably famous for their hospitality, or “diyafa,” as the harshness of their nomadic desert way of life led them to adopt the creed: No traveller, even an enemy, is turned away or denied food or shelter.
The nature of giving is inherent to the Jordanian culture, and Four Seasons Hotel Amman is no exception. As famous for its incredible amenities as it is for its outstanding service, the Hotel’s spirit of giving is based in the country’s ancient traditions of hospitality. This attitude is evident in the hotel’s day-to-day operations as well as its numerous accolades awarded by guests and travellers.
Most recently, the Hotel was voted #1 Best Business Hotel in Amman in 2011 by Business Traveller Middle East. It also topped the Condé Nast Traveler 2010 Readers’ Choice Award for the fourth consecutive year.
