Four Seasons Hotels and Resorts

About Us

Executive Vice President Marketing

Susan Helstab

“A good brand is one that makes a real difference in the lives of those it touches. Our guests, employees and business partners tell us that is exactly what the Four Seasons brand name represents for them. Our job is to make sure it continues to have this kind of meaning for years to come.”

Susan Helstab thinks that a great brand is not simply a product of smart marketing. “Consumers relate to those brands they understand, and that understand them. A brand promise is the delivery of what an organisation truly believes in,” she says.

“Four Seasons has always been synonymous with what matters most to people – as travellers, as business partners and as employees,” she notes. “It’s about enjoying every minute of a vacation with family or friends, being as productive as possible when travelling for work, worry-free social events and business meetings, and fulfilling careers.”

Overseeing the company’s worldwide sales force, central reservations organisation, fourseasons.com, public relations, social media, marketing communications and advertising, Susan’s responsibilities are wide, but her work is focused. “All of these tools are used for one purpose, and that is to continually demonstrate who we are, while connecting in the most meaningful way with consumers and those who book their travel.”

  • Career Highlights

    • At Four Seasons Hotels and Resorts: joined in 1987 as Director of Advertising and Promotion; promoted to Vice President, Corporate Communications in 1990; appointed Senior Vice President, Corporate Marketing in 1998; has held current position since January 2009 
    • Previously: left McCann-Erickson Advertising as Vice President after eight years managing accounts for global brands including Coca-Cola, American Express, Nescafé, Johnson & Johnson and Tetley Tea in New York and Toronto 
    • Education: Honours Bachelor of Science in Zoology, University of Toronto, 1977; Master of Business Administration with specialisation in marketing and finance, York University (Toronto), 1979
  • Community Involvement

    • Sunnybrook Foundation, Toronto (Governing Council member) 
    • Annual Terry Fox Run (volunteer)
  • Awards and Honours

    • Hospitality Sales & Marketing Association International (HSMAI) "Top 25 Most Extraordinary Minds in Sales and Marketing", 2010
  • Associations

    • Cornell University's Center for Hospitality Research (Advisory Board member) 
    • U.S. Travel Association, Board of Directors
  • Personal Insights

    • Most memorable travel experiences: visiting Kenya and Tanzania, “where life is ancient and the sky never ends,” first on her own, and then returning years later to share the experience with her husband and daughter 
    • Hopes for her daughter, now a college student: “to have choices” 
    • Things learned studying zoology, marketing and finance that apply to her job today: “the structured, analytical thinking of science, plus the creative processes of communications, and the bottom-line focus of finance” 
    • Favourite destination: Italy, “the most perfect destination in the world”

We noticed a problem with the reservation details

No location is currently selected. Please change the location and click "FIND ROOMS" to try again.

We noticed a problem with the reservation details

Reservation request cannot be processed. Please correct expected room occupancy information to specify at least one adult

We noticed a problem with the reservation details

Reservation request cannot be processed. Please correct expected room occupancy information to specify at least one adult for the room #

We noticed a problem with the reservation details

The number of nights is less than the minimum allowed for property or rate plan you have selected.

We noticed a problem with the reservation details

The number of nights exceeds the maximum allowed for property or rate plan you have selected.

Thank you for your reservation enquiry

Reservations for more than 28 nights cannot currently be booked online. Please contact us to book your extended stay.

We noticed a problem with the reservation details

Please enter a check-in date.

We noticed a problem with the reservation details

Please enter a check-out date.

We noticed a problem with the reservation details

The check in date you have selected is in the past. Please change your dates and try again.

We noticed a problem with the reservation details

We apologize. We are unable to book reservations more than 12 months from the current date.

We noticed a problem with the reservation details

Check-out date is before check-in date.

We noticed a problem with the reservation details

We apologize but the can only accept reservations starting . Please correct your check in date and try again

We noticed a problem with the reservation details

This offer must be reserved days in advance of your arrival. Please change your dates and try again.

Your Booking session is over.

Your Booking session is over, please start a new Booking flow or go to My Reservations page.

Cancel reservation

Reservation cannot be canceled online after the cancellation deadline has passed. Please contact us for further information.

Cancel reservation

Reservation cannot be canceled online within 48 hours of check-in date. Please call 1 (800) 819-5053 for assistance.

Change Dates

Reservation dates cannot be modified online after the cancellation deadline has passed. Please contact us for further information.

Change Dates

Reservation dates cannot be modified online within 48 hours of check-in date. Please call 1 (800) 819-5053 for assistance.

Modify reservation

We are unable to modify this reservation.

Note About Your Profile Data

Thank you for signing in to the new fourseasons.com and welcome to the new site. The profile data you have previously provided requires a few small updates.

Note: Profile updates will be required prior to making a reservation.